Archive for the ‘Business Blogging’ Category

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Have You Switched Your HubPages Account to a Sub-domain Yet?

Friday, August 26th, 2011

If you haven’t heard by now, all Hubbers’ accounts need to be switched to customized subdomains.

Why you ask? The company gives two reasons.

1. Having your blogs in a personal sub-domain may help your traffic as the collective online reputation of your Hubs will be able to stand on its own and be judged by Google’s search algorithm individually (as opposed to being judged along with everyone else’s work)

2. With a personalized sub-domain, you’ll be better equipped to develop a personal Online brand.

Visit the sub-domain chooser section of your account and complete the shift.

For more information on the subdomain shift, visit HubPages official Learning Center entry.

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Posted in Blog Marketing, Business Blog Marketing, Business Blogging, Corporate Blogging, Social Media, Social Networking, social media marketing, social networking trends | No Comments »

Use #Hashtags – Get Your Business Blog Noticed

Wednesday, February 16th, 2011

Have you ever gone to a conference, one that your company forced on you or maybe even one that you thought would be very valuable? Then after the first couple sessions or speakers, you’re asking yourself, “Why I am here again?” Sometimes we’re looking for Mr. Goodbar and get stuck with leftover Halloween candy. I know you have.

I’ve gone to a few conferences the past couple years and although I couldn’t validate the whole experience as worthwhile, I did gleen a few blogging tips and social media marketing ideas that we could use at Search Circus. The best business blogging (or  personal blogging for that matter) tactic was incorporating hashtags in your blog post title.

Hashtags, better known as the pound or number sign “#” a funny little character that is found on your keyboard, iPad and all cell phones. It’s best to use just 1 or 2 hashtags in your title for words that you want to target or add to other buzz online. If you have been following this blog, you’ll notice that I’ve been using hashtags quite regularly.

Using hashtags in your corporate/business blog title when combined with other social media plugins and RSS feeds i.e. Twitter, can lead to other feeds picking up your blog (your business, you as an author) and create an incredible following. I  used #Egypt in a recent blog post after reading an update on my LinkedIn profile. It proved to be very effective and time-sensitive because not only did it add to the millions of tweets already posted, but also a couple paper.li publications picked it up too. You can also track these hashtag feeds on your analytics.

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Posted in Business Blog Marketing, Business Blogging | 2 Comments »

5 Tips To Speed Up WordPress for Business Blog Marketing

Friday, August 6th, 2010

WordPress is a very user-friendly site, which is why it is popular among those who are blogging for fun, and those who use blogs for business blog marketing. However, too much traffic to your website can slow it down, and if you’re not prepared, and influx of traffic can crash your site. Here are some suggested  tips and tricks from Mashable, to make sure you can handle a high number of viewers.

1. Utilize WordPress Object Cache or a Caching Plug-In – There are several ways to cache database queries, preventing new server requests on each load, which lessens the strain on the server. There are several plug-ins you can download, like WP Super Cache and W3 Total Cache. Or, you can enter the following code into your wp-config.php file:

// Enable the WordPress Object Cache:
define(ENABLE_CACHE, true);
Read more on this topic:

2. Choose the Right Web Hosting Service – Some web hosts are optimized to run Wordpress, and some are not. Here is a list of what you should look for when choosing a host:

PHP 4.3 or greater
MySQL 4.1.2 or greater
suPHP for security
Apache or Nginx

3. Be Selective About Plug-ins – Remove any inactive plug-ins, and any active plug-ins that you are no longer using. Also, make sure you are running the most current release of Wordpress, and all your plug-ins.

4. Choose a Simple Theme – With a myriad of themes to choose from, and the ability to customize your theme, it might be temping to go all out. However, themes with images, tables, or frames can slow down your site’s loading time. Want to know if your page is too slow? You can test it on YSlow or Pingdom’s Page Test.

5. Compress Images – People like pictures, so don’t omit them just to speed up your site. If images are formatted and compressed correctly. For black and white images, or images with only a few colors, it should be saved as a .GIF or .PNG. Images in full color should be saved as a .JPG. If you edit an image in Photoshop, use the “save for the web” option. When sizing an image, smaller is better.

These are a few of the easier ways to speed up your site. Next week we’ll get into more advanced techniques, so you can soon be on your way to a faster Wordpress site, ideal for great business blog marketing.

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Posted in Business Blog Marketing, Business Blogging | 1 Comment »

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