Archive for the ‘Blog Marketing’ Category

All That Twitters May Not Be Gold… But Don’t Let That Stop You!

Wednesday, April 15th, 2009
All that glitters...

All that glitters...

According to Adotas, Twitter may be a flash-in-the-pan for some people.  Though many of the so-called ”Twitter Quitters” referenced in the Adotas’ article are celebs who have become disenchanted with having to post several times a day, others are just average Joes and Janes who are tired of being online 24/7.

But is that a reason to alienate one of the hottest social media tools? 

Heck, no! 

In fact, savvy entrepreneurs are capitalizing on Twitter’s amazing growth at record speeds, “tweeting” (consider it blog marketing hyped up on copious amounts of caffeine) like there’s no tomorrow.  That way, even if the Twitter craze is short-lived, businesses will be able to make a decent ROI by piggybacking on its success.  And that’s just smart.

Track Web Copywriting and Blogging Effectiveness with PostRank

Wednesday, April 8th, 2009

PostRank is an online service that uses a complex set of algorithms to rank blog posts, with the goal of telling you, blog reader, what’s popular. This means if a certain blog post that contains one or two must-read nuggets of wisdom starts making its way around the Internet, PostRank will find it and show you just how popular it is. PostRank does this by keeping track of how often a blog post has been tagged on social bookmarking sites like Delicious and how much the blog post has been shared among friends on social networks like Facebook.

This tool could be incredibly useful for both blog writers, web copywriting experts, and readers alike. Readers will be able to use the PostRank search system to find the most popular blogs in any category. But that’s what Technorati already does, doesn’t it? Yes. But here’s where PageRank attempts to one-up Technorati, the current leader in blog indexing and search. PageRank also lets you see the most popular posts in every blog it has listed. Blog posts are ranked in a 1-10 scale, based on how much they’ve made the rounds through the internet. Blog posts that have soared across Facebook and have been bookmarked by a ton of users get a 10. Posts that are generally ignored get a 1.

And that’s great for the reader looking for important and popular posts. But what about the blogger and web copywriting expert? Now bloggers and web copywriting professionals have an easy method of finding out which posts of theirs managed to set the Internet ablaze and which ones floundered. Right now, PostRank is still only in beta release—that means that there are still several kinks that need to be worked out—but it could prove to be an essential tool for any blogger or web copywriting professional who wants to track their own impact within the blogosphere.

Boost Buzz Marketing Potential and Embed Twitter Feeds on Your Website

Wednesday, April 1st, 2009

There are several buzz marketing methods that you can use to promote your own Twitter feed. You can include your Twittter account on your business cards, on your blog and on your LinkedIn Page. But perhaps most important to great buzz marketing is advertising your Twitter account on your business or company Webpage.

And now, thanks to online buzz marketing applications called “Twitter Badges.” Visitors will no longer have to visit your Twitter page to see what you’re up to. They’ll be able to find out right away on your own Webpage. How? Twitter badges are simply small applications that you can use as a buzz marketing tool and embed into any Webpage that lists your latest tweets. And the best part is that there is already a selection of free and attractive Twitter badge applications that you can embed on your site, today. Here are some of the best.

1. Check out Chris’ Twitter Badge. It’s clean and simple. It features a Twitter banner and your latest tweets listed underneath. But if your Website colors clash with the sky blue Twitter logo, you may want to look elsewhere for your Twitter badge.

2. For those that want more control over the look and feel, there’s the Twitter Statuses Badge. It can be customized through CSS to match your Website design and color scheme.

3. SayTweet lets you add multiple accounts to the Twitter feed. You can also customize this app with your own pictures.

4. TwitterCard is designed specifically for blogs. It’s the same size as most blog widgets, apps and blog ads, so it will look great on most Wordpress or Blogspot blogs.