Archive for the ‘Business Blogging’ Category

7 Tips For a Successful Business Blog

Monday, November 30th, 2009

Most people today realize that a business blog is a great way for their companies to market their products and services to the millions of people who use the World Wide Web, but few people understand how to create and maintain a successful corporate blog. Here are seven tips to help you create a successful business blog:

  1. Determine what you want your business blog to accomplish.
  2. Determine how you want to launch your blog and what program you want to use.
  3. If your existing blog has a fan base, you should turn that blog into a business blog.
  4. You should create as many blogs as you can maintain.
  5. You should comment on other people’s blogs to get your company’s name out there.
  6. You should hire a Web marketing firm to write your content if you can’t do it yourself.
  7. The content should be updated at least three times a week.

When one incorporates the right practices in their business blog, one will be able to reach internet users with immediacy, authenticity and flexibility, leading to consumer growth and a loyal consumer base.

To read the full article about great tips for business blogging visit ClickZ.com.

Tips for a Successful Blog Marketing Program

Friday, July 18th, 2008

Blogging has quickly jumped into the position of “most popular online activity” in its short existence. Blogs provide much more then just entertainment, they are a great way of bringing in viewers to your website. Blog marketing is the term used to describe how companies are using their blogs as a way to bring in traffic, by providing their viewers with new and valuable content.

Creating a successful blog that will attract attention is the main goal of any company interested in blog marketing. Below is a list of a few tips that are to be taken into consideration before optimizing your blog.

The first tip to implement a blog marketing program is to use specific keywords when optimizing your blog. By avoiding general terms, you will be keeping your company out of direct competition with other corporations.

The next hint for blog marketing is to leave comments that have keywords imbedded in the title or comment itself. This will help get the term recognized by Google which will help get your name out, and increase your Google rank for the terms you have chosen to optimize.

The final tip for blog marketing is to get the press involved. Once your blog has received 50 comments, it is viewed important enough to be featured in a press release (PR) by the newspaper or other news source. Sending a press release will help your blog marketing program and increase traffic to your Web site.

Blogs have proven themselves as a free and efficient way to increase traffic. With that type of reputation isn’t it time you created your own blog marketing program?