Archive for the ‘Corporate Blogging’ Category

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7 Tips For a Successful Business Blog

Monday, November 30th, 2009

Most people today realize that a business blog is a great way for their companies to market their products and services to the millions of people who use the World Wide Web, but few people understand how to create and maintain a successful corporate blog. Here are seven tips to help you create a successful business blog:

  1. Determine what you want your business blog to accomplish.
  2. Determine how you want to launch your blog and what program you want to use.
  3. If your existing blog has a fan base, you should turn that blog into a business blog.
  4. You should create as many blogs as you can maintain.
  5. You should comment on other people’s blogs to get your company’s name out there.
  6. You should hire a Web marketing firm to write your content if you can’t do it yourself.
  7. The content should be updated at least three times a week.

When one incorporates the right practices in their business blog, one will be able to reach internet users with immediacy, authenticity and flexibility, leading to consumer growth and a loyal consumer base.

To read the full article about great tips for business blogging visit ClickZ.com.

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Posted in Business Blogging, Corporate Blogging | 1 Comment »

Add Corporate Blog Marketing to your SEO Toolkit

Friday, August 14th, 2009
2288073811_3b2631d5a1_mWant to make more of an impact online? You’ve probably heard of corporate blogs, but how do you know they’re right for you? Finding answers about corporate blogs can be tough. What should you write about? What shouldn’t you write about? The whole process can be confusing.
That’s why we’ve created a Squidoo lens that lets you know all you need to know about the world of corporate blogs. Find out what makes a great subject for corporate blogs. Find out how to engage your audience, and find out how you can keep your audience coming back. All that and more can be found on our Squidoo page.

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Posted in Corporate Blogging, business blog marketing | No Comments »

Track Web Copywriting and Blogging Effectiveness with PostRank

Wednesday, April 8th, 2009

PostRank is an online service that uses a complex set of algorithms to rank blog posts, with the goal of telling you, blog reader, what’s popular. This means if a certain blog post that contains one or two must-read nuggets of wisdom starts making its way around the Internet, PostRank will find it and show you just how popular it is. PostRank does this by keeping track of how often a blog post has been tagged on social bookmarking sites like Delicious and how much the blog post has been shared among friends on social networks like Facebook.

This tool could be incredibly useful for both blog writers, web copywriting experts, and readers alike. Readers will be able to use the PostRank search system to find the most popular blogs in any category. But that’s what Technorati already does, doesn’t it? Yes. But here’s where PageRank attempts to one-up Technorati, the current leader in blog indexing and search. PageRank also lets you see the most popular posts in every blog it has listed. Blog posts are ranked in a 1-10 scale, based on how much they’ve made the rounds through the internet. Blog posts that have soared across Facebook and have been bookmarked by a ton of users get a 10. Posts that are generally ignored get a 1.

And that’s great for the reader looking for important and popular posts. But what about the blogger and web copywriting expert? Now bloggers and web copywriting professionals have an easy method of finding out which posts of theirs managed to set the Internet ablaze and which ones floundered. Right now, PostRank is still only in beta release—that means that there are still several kinks that need to be worked out—but it could prove to be an essential tool for any blogger or web copywriting professional who wants to track their own impact within the blogosphere.

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Posted in Corporate Blogging, blog marketing | 1 Comment »

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