With a nearly constant stream of buzz coming out every week about a new or a developing Google service, it’s actually kind of nice to report something about the thing that made Google such a big online presence in the first place, and the thing that organic SEO specialists really care about: search.
Google has announced two changes to its search engine, both that could have repercussions in the organic SEO industy.
First, Google now recognizes longer queries and offers longer snippets. Snippets are the brief descriptions—usually one or two sentences targeted by organic SEO professionals—that appear below each search result. The idea here is that if you’re searching for “Restaurants in downtown Akron with steak and vegetarian entrees,” the short snippet may not have enough information. So from now on, longer search terms will often produce search results that have longer snippets.
The second change may be even more important for organic SEO experts and everyday searchers alike. It has to do with related searches. You may have noticed related searches at the bottom of the search results page. They offer suggestions for other Google searches you could enter if the results from your first search weren’t up to snuff.
For example, a search for “basic economics” would previously only return related searches with the words “economics” in it. You’d see suggestions like “basic economic problems,” “basic economic concepts,” and other searches like that.
Now, organic SEO specialists will have to be aware of an improved “related searches” function. Google gives you results like “GDP,” “supply and demand,” and “macroeconomics.” In other words, the related searches appear a bit more intelligently chosen.
