Archive for the ‘Best Search Engine Positioning’ Category

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Website Optimization and Promotion: The Secret to Effective URLs Names

Monday, February 8th, 2010

websitepromotionThere’s a lot that goes into effective website optimization and promotion. But for a lot of people just learning about optimizing their website forget one important rule: when developing URL names, it pays to plan ahead.

Why? It’s because planning ahead will almost always save you time-consuming problems related to your website’s structure. No matter what kind of site you have, the best way to achieve effective website optimization and promotion is to create URLs that can be easily read. URL names that are too long and too complex won’t achieve maximum optimization. Here are the two basic rules of creating URLs that search engines will love.

Make your URL as short as possible. Keeping URLs short will make it easy for your customers to remember, and easy for them to type.

Use keywords. One great thing about using keywords in your URL names isn’t just that they help with website optimization and promotion on search engines, but they’re also usually easy to remember, which makes them user friendly as well.

There are more advanced website optimization and promotion strategies for crafting effective URLs, but there’s really nothing more powerful that these two tips when it comes to the best optimization practices. These are the two rules all other URL optimization efforts should stem from.

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How will Google’s Caffeine Affect Search Engine Optimization and Placement?

Monday, December 21st, 2009

searchengineoptimizationandplacementEarlier this month, the latest version of Google’s search engine went live. We previously covered the new Caffeine search engine in an earlier blog post, but we felt that new developments meant we should post an update. Now that there’s a little more info out about Caffeine, we can start to look into how the latest and most advanced search engine yet from Google will affect search engine optimization and placement.

But first, lets go over the Caffeine basics. The official roll out date for Caffeine is scheduled for some time in early 2010. While Google has applied several updates to its search engine algorithm over the years, all evidence suggests that Caffeine is the largest overhaul of the Google engine in the company’s history.

And that means Website owners and marketers could see dramatically different results for their search engine optimization and placement efforts. Google has offered Website owners and marketers the chance to test their Websites against Caffeine’s new sorting and ranking algorithm since last summer, so the new engine isn’t exactly going to come as a total surprise to search engine optimization and ranking specialists. And while its great that Google has let Webmasters and marketers do some preliminary research on Caffeine, it would be a mistake to draw any hard conclusions. It’s very likely that Google will continue to tweak and refine Caffeine even after its given a full release.

So what can we glean from Caffeine? One major change is that Caffeine will take site speed into account when ranking Websites. That means Websites that load more quickly will be given prominence over slow and clunky ones. Google has also indicated that broken links are also going to be a potential penalty to search engine optimization and placement.

In short, Google will be placing more emphasis on what it’s calling “Overall Page Quality.” That suggests things like unique content, clean and crisp page design, good traffic numbers and the amount of time visitors spend on a page will all be key to search engine optimization and placement. A Webpage that’s optimized for targeted keywords within its title, description, meta tags and on the page should perform well with Google’s Caffeine.

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Q&A: What is the best search engine positioning tactic for managing more than one Web site?

Thursday, August 20th, 2009

Although we often hear from our clients and other contacts that managing one Web site takes a lot of time, there are those who have a much more difficult task to manage and maintain multiple Web sites. We’re not referring to different types of businesses or mirror sites, we are referring to a primary Web site and other related niche sites to reach the best search engine positioning.

According to SearchEngineWatch, there are 3 ways to obtain the best search engine positioning when working with multiple sites.

1. Create unique content on the primary Website. Google does not like duplicate content because each site tends to be in competition with the other one. The site that has the best search engine positioning should be the one to have completely different content throughout its pages. Moreover, if you have 2 niche sites with similar content, it is best to merge these into one site with quality content to attain the best search engine positioning. Select the site which has the best search engine positioning before you merge.

2. If your current set of Web sites are interlinked in multiple places, this tactic will likely confuse the visitor if all the sites look similar. Therefore, create different content and incorporate a slightly different design or color to create a unique visitor experience.

3. Oftentimes business owners will use shared hosted for all their Web sites, and with interlinking this will likely be problematic to obtain the best search engine positioning. It is advised to move each site to its own hosting. Because shared hosting is traceable, Google will know who owns all the sites and it may harbor one or more Web site’s search engine positioning results.

Still have questions about obtaining the best search engine positioning with multiple Web sites? Contain the Web site experts at SearchCircus.com.

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