Archive for the ‘Business Marketing Online’ Category

Google Voice Added as iPhone’s Latest Web App

Wednesday, January 27th, 2010

original post by Jennifer Van Grove on Mashable.com

Google has put the power of HTML5 to work to finally bring a rich Google Voice web app to the iPhone (and Palm webOS).

The robust web application can be accessed by visiting m.google.com/voice on your mobile device and works with phones running iPhone 3.0 software and above and Palm webOS.

The new HTML5 web app includes a few extra bonuses like a sleek design for yourGoogle VoiceGoogle Voice inbox, the option to create homescreen icons for individual pages and the ability to display your GoogleGoogle Voice number as the outbound caller ID so you can easily receive return calls. You can also send and receive text messages for free.

Unfortunately Google Voice is still invite-only, which means that iPhoneiPhone and Palm webOS users who haven’t received a Google Voice invite are still out of luck.

Google’s decision to use HTML5 to circumvent Apple’s app store approval process while still powering a rich application experience on the iPhone demonstrates the flexibility of HTML5 in mobile web browsers, and also highlights a growing trend in iPhone application development.

Watch the video below for a demonstration of the new Google Voice mobile web app on the iPhone.


7 Social Media Listening Tools that Will Help Refine Your Online Web Marketing Campaign

Monday, December 28th, 2009

3818265053_0ece9c1a57_mIf you’re running an online Web marketing campaign that makes regular use social media services like Facebook and Twitter, then you already have a leg up on your competition. But how are your listening skills? In 2010, the most successful online Web marketing experts won’t just be tweeting, but they’ll also be listening to their targeted audience. Listening to your audience is a crucial way to become more engaged with your audience. Here are 7 listening tools that can help you refine your social media message.

1. Hootsuite: URL shortening is going to remain an essential online Web marketing tool in 2010. And while there are a range of choices out there, Hootsuite is one of the best, since it can give you some useful stats related to who is clicking on your links.

2. Collective Intellect: As a newer, paid Web service, Collective Intellect is a little different. The ci/listen application is an advanced system that provides intricate real time listening and tracking services. Things like automatic categorization and filtering technology make Collective Intellect one of the most intriguing paid listening apps we’ve seen in a while.

3. Google Alerts: If you’re not ready for the host of services that Collective Intellect offers, then Google Alerts can be the powerful online Web marketing tool for you. You can quickly and easily set up keywords and get nearly instant alerts.

4. Technorati: Google blog search is a great tool for quickly finding the latest online trends. But for specific, tailored search it still can’t beat Technorati, the most powerful tool for finding useful information in the blogosphere.

5. Monitter: When you visit Twitter, you can see the ten most popular keywords of the moment. But if you’re like most online Web marketing specialists, that’s not enough. Monitter offers real-time updates on a range of keywords and popular topics.

6. Twendz: Another useful Twitter monitor, Twendz uses Twitter Search and can provide more tailored real-time updates. You’ll be able to monitor up to 70 tweets at a time.

7. Lexicon: Just as Monitter and Twnedz track the latest tweets, Lexicon is an online Web marketing tool that tracks the latest trends on Facebook. You can get instant updates and you can measure the volume of chatter for a range of specific keywords.

Wikipedia Founder Asks Users For Donations

Wednesday, December 16th, 2009

Wikipedia has over 340 million users a month

Wikipedia has over 340 million users a month

Wikipedia is the fifth most popular Web site in the world with over 340 million users a month and, so far, there is no catch when using it because it’s totally free. In order for this popular online encyclopedia to remain free, its founder Jimmy Whales is asking for donations from its users on a Wikipedia Web page.

In this recent post, Whales states that the eight-year-old online encyclopedia, which millions use every day, is ran by a staff less than 35 people and has only a 10 million dollar annual budget. Whales went on to state that he aims to make Wikipedia a place where “every single person on the planet has free access to the sum of all human knowledge.” This is a daunting task for even a large commercial site, but Whales isn’t even asking for a certain dollar amount from users for their donations only that they “please make a donation today.”

Whales states that the donations will go toward Wikipedia’s staff and technology. “Your support helps to pay for the technology infrastructure (servers and bandwidth) that keep Wikipedia running and growing.”  According to Whales, the majority of the staff are made of technology specialists and the rest are split among departments in public outreach, volunteer cultivation, fundraising and administration.

Donations do not have to be made by credit card or check, but can be made by Paypal and other convenient methods. Donations are also tax-deductible.

If you want to make a donation to Wikipedia, visit Wikimedia.org, which has detailed instructions.