Archive for the ‘Meta Tag Optimization’ Category

What are the Best SEO Web Design Strategies for Bing?

Wednesday, July 8th, 2009

bing1Have you binged yet? As in, have you tried Bing, Microsoft’s new search engine? Go ahead and give it a spin now, if you haven’t. You’ll find that, aside from the photos of grand vistas that greet users on the front page, there isn’t much on the surface that makes it much different from Google, Yahoo or Microsoft’s old search engine. But of course there’s a lot going on underneath those serene pictures. Whether or not Bing will be able to take some search-engine market share from Google remains to be seen. But initial reviews have been generally positive, and Bing already has more users that the old MSN search.

Which brings us to the point of this blog post. What SEO web design strategies will it take to get great rankings in Bing? The good news is that a site with an SEO web design that’s primed for great Google results should be ready for great Bing results, too. Here’s what you need to know about SEO web design to rank high in Bing.

Great content—No secret here. If you’ve talked to any SEO web design professional worth his or her salt, they’ve told you this. And since Bing displays its search results a little differently than Google, unique content may even be more important in Bing.

A well-structured site—On its info page, Bing makes it clear that a technically efficient and sound Website is key to getting good rankings. That means that your SEO web design code needs to be properly validated, and all your links need to be working. Like other search engines, Bing prefers static URLs over dynamic URLs.

Good inbound links—Maybe even more than Google, Bing likes to see a lot of incoming links from good sites with authority.

Good keyword placement—Be sure that your SEO web design, your page titles, H1 tags, H2 tags and link text contains good, relevant keywords.

Those are the basics. There’s still a lot to learn about Bing, and you can be sure that we’ll let you know about any new Bing tips and tricks. For now, if you want to learn more, you can check out the Bing Webmaster Center for some more SEO web design information.

Watch Video About Bing.com:
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Posted in Meta Tag Optimization, best search engine positioning | No Comments »

How to Get Better SEO Rankings with Google’s Guide

Tuesday, November 25th, 2008

We previously explained why Google has certain search engine optimization rules when it comes to title tags. In this post, we’ll go explain why Google rewards Web pages with great SEO rankings that do certain things with your meta tags. You may have never heard of meta tags, but if you’ve ever done a Google search, you’ve seen them. Meta tags are the one or two sentences that appear under the URL when a Website is found and listed on Google’s search results page. They play an important role in getting great SEO rankings.

It’s pretty easy to see why the meta tag can be important. It’s the short one or two sentence description that appears for every Website on Google’s search results page. Meta tags are often the first thing Web users will read about your site after the title and URL. And just as print ad headlines and copy have evolved onto something of an art form, there are some rules and techniques that SEO rankings professionals like to stick to when writing meta tags. Here are what Google lists as the basics to writing good meta tags for great SEO rankings and what we have to say about each technique:

  1. Do not have meta tags that have no relation to the Web page’s content

This should be a no-brainer, right? But sometimes people will try to trick Google into thinking their Web page is about something popular (for example, baseball) when it’s really about something else (for example, selling suspicious get-rich-quick schemes). Google is increasingly skilled at telling if the meta tags are relevant to the rest of the page. And if they are, then you’re fine. If they’re not, then you may find yourself on Google’s blacklist and lose SEO rankings.

  1. Do not use general descriptions like “My Web page” or “My Web site”

Google’s smart, but it’s not psychic. If you meta tag is too vague, Google will have trouble figuring what its about. That means less SEO rankings for your Website.

  1. Do not use only keywords in the description

Some people think that if they can list a bunch of words or phrases that people commonly search for, they’ll get great SEO rankings. Those people are wrong. Google likes it when meta tags are complete sentences. The best meta tags are those that are sentences that include targeted keywords. But even a meta tag that is simply a short sentence with no keywords is better than a long list of keywords.

  1. Do not copy the entire content of the Webpage into the meta tag

Meta tags are meant to be short and sweet. When they appear on Google’s search results page, most are only one or two lines long. And that’s the way Google wants it. A meta tag that’s too long will be overlooked and your SEO rankings will suffer.

  1. Do not use the same description tag more than once

It may be tempting to just copy and past the same meta tag to all your pages, but unique tags that clearly describe the content on every page will result in better SEO rankings. Really, it’s worth it.

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Posted in Ethical Search Engine Optimization, Meta Tag Optimization | 1 Comment »