Archive for the ‘Natural Search Engine Optimization’ Category

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How E-Commerce Stores Can Benefit Greatly from Organic SEO

Wednesday, August 18th, 2010

Many owners of e-commerce Web sites do not bother with any type of search engine optimization, simply because they don’t think it works for online stores. However, the truth is that organic SEO can greatly help online stores gain Web site traffic which will in turn boost more sales. Here are some organic SEO tips from Helium.com especially for e-commerce sites.

Domain Name: Make sure your domain name is something that’s easy to remember and describes exactly what your store is.

Page META Tags: Each page of your Web site should have a specific META title, description and keywords. Search engines use the META information to index the pages of your site. Make sure to give a name or a title to each category and product. Make sure the titles are very descriptive and under 70 characters long. The META description should include keywords and be less than 200 characters long. The keywords need to be phrases you think someone would use when trying to search for a product or specific item in your store.

Page Content: Make sure to write a description about each product. One of the biggest mistakes e-commerce sites make is forgetting to put text on the product pages. This is very important for the search engines to index the page. The text should include the name of the product, the brand and specific features that make it different from other products.

Images: Make sure to add tags and descriptions to all images. This gives search engines more content to index. Image tags need to tell what the photo is about using keywords. Include the type or product, the brand and the product’s uses.

Customer Reviews: Having user-generated content on your site allows the content on your site to charge often, which lures search engines back to index more pages. Also user-generated content encourages company-client interaction, allows customers to interact with the company and each other and give feedback on the products they’ve purchased. Customer feedback also works to improve your online credibility because people will be more likely to buy from your store if they read notes from other satisfied customers.

Using organic SEO on an online store site is very similar to optimizing any Web site. Regular updates show your customers as well as the search engines that you care and once you begin to add SEO to your e-commerce Website you’ll start noticing more traffic which will turn into more profits. For more infomation, read the full article on Helium.com.

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Posted in Natural Search Engine Optimization, Organic SEO | 2 Comments »

3 Steps to Getting Ranked With Natural SEO

Tuesday, August 3rd, 2010

In a recent webinar entitled “The Perpetual Traffic Formula,” speaker, Ryan Deiss discussed the 3 key steps to getting your Web site ranked in the search engines with natural SEO. He explained that free traffic rather than pay-per click campaigns is the best way to go because of the increased competition with PPC as well as the decreasing amounts of people clicking on Google ads (only 2-5% of all clicks are on PPC ads according to Deiss).

There are three key steps to getting ranked in Google. Deiss calls these collective natural SEO steps, “The Ranking Triad.” These steps must be completed in the correct sequence to ensure a site’s success.

1. Content: Quality content is the first step to achieving an organic Google ranking. The site must have relevant, quality content (content IS king) that contains appropriate keywords without stuffing them. Also the site should have a domain name and meta tags that has a good SEO-friendly structure. Deiss suggests people to write or have someone else write at least 12 original articles containing 12 of the most valuable keywords to your site. Then post these articles in a WordPress blog as pages instead of blog posts.

2. Links: A site must have natural inbound, outbound and authority links for successful SEO. To start, drive 10-20 quality inbound links to your site, preferably from .gov and .edu sites. These are seen as the most trusted to the search engines. After completing step 3, drive 300-400 more links back to your site with blog comments, link directories and social media profiles.

3. Activity: This is the most important step that is often overlooked. Activity comes in the form of site traffic, RSS feeds, subscriptions, comments and updates. Deiss said Google is paying more attention to site activity than ever before. In order to get site activity, Deiss suggested to send some paid traffic to your blog, “dare” site visitors to comment, drive auto responder traffic back to your blog and encourage RSS subscriptions. Once your site is ranked, activity should take care of itself; however, a good way to keep encouraging activity is to send some social media or PPC traffic to your page as your site begins to get more attention.

Following the “Ranking Triad” will ensure that your site gets ranked in the search engines permanently. Following these steps in the correct order will help your site’s rankings and surpass your competition. The higher your site goes, the more revenue it means for your business. Natural or organic SEO is best in the eyes of the search engines and following these 3 steps is the best way to achieve a high ranking and stay there.

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Posted in Natural Search Engine Optimization | 1 Comment »

International #SEO Help – Reaching Multi-lingual Audiences

Wednesday, June 30th, 2010

Anyone involved in SEO knows the important of keyword research. However, what do you do when you’re trying to reach a foreign market, especially if you’re dealing with an unfamiliar language?

Some people might suggest using a translating tool like Google Translate, and simply type in the keywords you would use for your English-speaking audience. However, it’s not as simple as all that. Different cultures have different ways of expressing and phrasing things, and a direct translation may be missing the mark. A direct translation is also not going to give you any colloquialisms or slang terms that people might be searching for.

So, if direct translation isn’t effective, what can you do? The first step is to consult a professional translator who lives in the country you wish to reach. This way, you’ll be getting keywords from someone who is immersed in the common language and culture of your targeted audience. Also, that translator can brainstorm with you on what synonyms and other terms would be popular searches.

Once you have your new list of keywords, it’s time to do some further research. Perform a detailed data analysis of search trends in the market you’re trying to reach. Make sure to analyze keywords that your competitors use. What keywords are successful, and which are not? Also, make sure to use both general keywords (the words most commonly searched for), and more specific keywords that aren’t as competitive.

For further SEO help, contact Search Circus, and read the full article from Search Engine Watch about international SEO tips.

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Posted in Natural Search Engine Optimization, learn SEO | No Comments »

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