Archive for the ‘Ohio Search Engine Marketing’ Category

Search Circus is Hiring! Come Join a Growing Company — Seeking an SEO Writer

Friday, September 11th, 2009

SEO Writer & SEO Specialist Position
Responsible for developing and implementing effective search engine optimization and copywriting strategies for organic SEO campaigns. Ensure that our search engine optimization efforts continue to grow by researching and implementing best practices, new technologies, and innovative techniques. Serve as the internal expert on search engine marketing, SEO copywriting trends, and solutions, and execute all assigned SEO projects.

Requirements:
• Qualified candidates must possess a Bachelor’s degree or equivalent experience in the field of Communications, English, Creative Writing or Journalism. SEO or marketing experience a plus
• At least 1 year of copywriting and/or SEO experience preferred
• Familiarity with Internet marketing methodologies, tools and social media
• Basic knowledge and understanding of Web design software (Dreamweaver)
• Able to follow directions and company protocol well, etc.
• Excellent written and communication skills
• Ability to accept constructive criticism and edit/revise work as directed

Responsibilities:
This position will execute online Web content strategy, monitor changes to the online marketplace, Web industry and analyze Web trends to improve and/or add functionality, increase conversion, and customer experience.
• Develop and write Web copy for optimization of Website to appropriately disseminate information on the company, products, services, brand, industry trends and more (ie. website, feature articles, blog posts, profiles and bios, etc.)
• Conduct keyword research and selection for SEO campaigns
• Perform occasional online market research for our clients
• Generate writing-related reports and upload to clients reporting centers on an ongoing basis
• Define reports, track progress and industry trends and provide recommendations
• Maintain clients’ business social media and/or Twitter accounts.

Additional Skills Required:
• Excellent verbal, interpersonal and Web writing skills
• Problem-solving skills and the ability to focus on details
• Ability to successfully manage multiple projects to meet deadlines
• Capable of working under pressure and deadlines
• Able to work independently
• Willingness to learn more about interactive marketing, search engine optimization, our industry and the markets we serve

Description:
As an Ethical Search Engine Optimization firm, we offer
• Fair and ethical marketing tactics
• Compliance with industry-recognized principles
• Proven record of customer satisfaction, with over 98% success rate
• Affordable rates for professional services
• Personal attention and customized services
• Ability to adapt quickly to rapidly-changing market
• Previous experience in IT management, web design, and copywriting
• Ability to become certified SEO experts

Benefits:
Opportunity for advancement within the company, gift cards, cash referral bonuses, etc. upon 120 days of employment

Contact Information
Phone: 440-372-5658
Name: Wendy Suto
Email: wendy@searchcircus.com
Fax: 440-372-1061
Address: North Royalton, OH

Get More Targeted Website Traffic Bling from Bing

Tuesday, June 2nd, 2009
Get Targeted Website Traffic with Bing

Get Targeted Website Traffic with Bing

Bing is now live and searchable, which was created to replace Windows Live Search. How will Bing compete with Google so your Website can get more targeted website traffic? Bing will still need to see quality and relevant content on your Website as well as be able to spider SEO friendly quality inbound links to get the targeted Website traffic you’ll need to rank among the top search results.

Here are a few ways to get more bling from Bing according to Axandra.com,

  • Bing displays web page previews in the search results when your mouse hovers over the right side of the search results.
  • Bing displays less results if it is has understood your search correctly. For example, a search for “Facebook”, garners the most relevant result which is the site itself. Therefore, by using the most popular and targeted buzz word for each page of your Website is key.
  • Some search results are divided into categories, which may bring results for news, blogs, movies, etc.
  • Bing features a different background image every day. The image contains special hidden hotspots that lead you to more information about the image. Thus you’ll want to get targeted Website traffic by using relevant images with alt tags, which could lead to enhanced image advertising.
  • Bing’s video search lets you watch videos without leaving the search engine. Another opportunity for targeting your Website traffic using video SEO.
  • Bing offers specific health, shopping and travel search engines, as well as instant answers to travel searches.
  • Some of Google’s features are missing, for example, Bing doesn’t seem to recognize misspellings and returns no results in these cases, which is why you wouldn’t want to target misspellings on your Website or your paid search advertising.

Let Search Circus help you get the targeted Website traffic you deserve on Bing, call us to get started today.

Why Page Views are Losing Importance for Online Marketing Services

Wednesday, January 21st, 2009

All online marketing services know that page views count for something. They can be an important indicator of how well a Web site’s pay-per-click advertising campaign is doing. And they can be a great way for online marketing services to monitor what marketing strategies and tactics work on a particular Web page and what ones don’t.

According to Internet marketing analyst Eric Peterson, we can expect to see the importance of page views reduced while the Web user’s duration, or time spent on a Web site become increasingly important.

Peterson notes that new insights can be uncovered by online marketing services when page views and duration are used together. It can give online marketing services a clearer view of a Webpage’s effectiveness.

And Web analytic companies and online marketing services are listening. Nielsen and comScore are both incorporating duration into their algorithms. This means that research conducted by online marketing services will likely become more precise and effective.