Archive for the ‘Ohio Search Engine Marketing’ Category

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PPC Quality Score 101: How to Start a Successful Internet Marketing Plan

Wednesday, November 12th, 2008

In the last blog we talked about the importance of a search engine’s PPC quality score and why it’s an effective Internet marketing plan that can reach users who are searching for your product.

So the next question is, do you need to dive into a plethora of data and analytics in order to ensure that your PPC Internet marketing plan achieves a good quality score?

Here’s more good news: you don’t.

Building and executing a good PPC Internet marketing plan that grabs users and brings in visitors to your site takes time and practice to perfect, but it’s not exactly rocket science. Here are three steps that will lay the foundation for a PPC Internet marketing plan that achieves good quality scores:

  1. Create a collection of ads from a small number of related keywords.
  2. Create ads with those keywords.
  3. Have the ad lead to a page with the ad keywords on it.

Do these three things well and you’re well on your way to crafting an Internet marketing plan that earns a high quality score—and you’ll probably write better PPC ads than most people out there. If you want to read more about the inner workings of the quality score for an Internet marketing plan, there’s no better place to start than with Google’s explanation.

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Posted in Business Marketing Online, Ohio Search Engine Marketing | 3 Comments »

How to Use Twitter as an Easy Online Marketing Strategy that gets Results

Wednesday, October 29th, 2008

If you want proof that the micro-blogging Web application Twitter presents a great online marketing strategy opportunity, then look no further then the Twitter account of online shoe store Zappos’ CEO Tony Hsieh. Hsieh, who is at the helm of one of today’s most successful online businesses, can reach his customers and his Twitter followers almost instantly with news of the latest specials that Zappos is rolling out. But he doesn’t stop there, he also takes part in an online marketing strategy where he shares his thoughts on things like his strange encounters with gardeners and reports on the complimentary shower gel in his hotel room.

Hsieh is a perfect example of how tools like Twitter can let smart companies use an online marketing strategy that gives Web-savvy consumers something they want to see before they buy: proof that there is a real person behind the company or service they are using or thinking of using.

Twitter is a great way to keep your friends, family and customers up to date with what’s going on at your company. Since you can post to Twitter from most cell phones, you can use it as an online marketing strategy that announces the latest news and events. NASA knew this, and that’s why when their Mars Phoenix rover found evidence of ice on the red planet, it was Twittered before they contacted the media.

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Posted in Ohio Search Engine Marketing | No Comments »

New Trends in Website Marketing: Today’s Tweens Know How to Find the Best Online Deals

Friday, September 5th, 2008

Here’s a recent item that anyone interested in the future of Web site marketing should take note; according to a recent joint survey by the DoubleClick Performance and ROI research, young consumers in the U.S. spent more time on the Internet than on any other form of media. 83% of all 10 to 14 year-olds spent an hour or more on line every day.

To anyone who follows media usage and Web site marketing trends, this isn’t very surprising. The Internet has been the fastest-growing form of media for awhile now. But one new surprising facet of this latest study was that many of these tweens were spending a lot of time shopping online.

And what’s even more interesting is that 40% of young consumers are using search engines like Google and Yahoo! to research products. Young consumers aren’t simply buying a product from the first Web site or the first Web site marketing campaign they see. They’re using online search to look for the best deals and to find out more information about the product.

Quite honestly, with all the hand wringing about “the kids these days,” I think it’s pretty encouraging to find that 10-14 year-olds are smart enough to engage in online product research and to ferret out deals.

But right now, most of these savvy younger consumers aren’t even counted as shoppers and buyers by most Web site marketing experts. That’s because the U.S. Department of Consumers lists 14 as the cutoff point in its definition of consumer.

What does this all mean for the future of Website marketing? It means that the newest generation of tweens (That would be the generation that comes after Generation Y, or the Millennial Generation) are not only going to be more familiar with the Internet, but they will also be sophisticated Web searchers. This generation will be the first that grew up in a world where it was possible to research and buy just about anything online. And as savvy online consumers, they will demand savvy online Web site marketing.

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Posted in Business Marketing Online, Local Internet Marketing, Ohio Search Engine Marketing | 1 Comment »

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