Archive for the ‘Optimization Firm’ Category

Bing Rumored to Take Over Yahoo Search – SEO Firms Beware!

Wednesday, July 29th, 2009

If you haven’t already heard the whispered rumors and news bits about Bing taking over Yahoo Search, here’s a brief summary.

Since Bing has completely taken over MSN’s search engine by engaging visitors with a myriad of search decisions, and Yahoo has been looking for a search engine to buy since 2004 this may be the answer for both parties. However, with Bing’s new vertical search ability, SEO firms  and Webmasters may have to completely rethink and revamp Websites to gain top search rankings on Bing.

SEO firms should evaluate how their Websites fare in Bing now versus MSN and Yahoo although a deal may be months away it’s still a good idea to research and plan a strategy.

According to WebmasterWorld, “You may want to research what factors influence Bing ranking and think about how that can safely be integrated into future optimization efforts if a deal with Yahoo is announced.”

Start with these helpful tips from BingDevelop and stay of abreast of forthcoming Bing SEO news, tips and trends from Search Circus, an ethical and expert SEO firm.

Google’s Wonder Wheel – Increase Web Usability

Tuesday, June 30th, 2009

We at Search Circus, love images and graphics depicting Web usability tools, and Google’s Wonder Wheel is a really cool feature if you need more search term ideas.

Type any search term in Google, let’s use Search Engine Marketing, for an example. At the top of the search results, in blue, is “Show Options.” Click on this and a menu appears on the left-hand side of the screen. Are you thinking, “Looks like Bing”? Now click on “Wonder Wheel” under Standard View. What do you get? A diagram I have seen so many times in schools across the country, a graphic organizer. Yeah, we thought it was pretty awesome too.

Search Engine Marketing Wonder Wheel

Try Googling your name as well, what other terms are linked to your name? Hopefully ones that will lead visitors to your company.

Ok, it’s a cool graphic that also brings up additional search results on the right, which match those additional keywords, but what is the Web usability? Google’s Wonder Wheel is a great way to find additional keywords for your Website, or if you need ideas to write blogs, articles, corporate newsletters and more. Send a Twitter to your followers about one of the search terms to increase Web usability among social network searches, heck, you can put a hashtag (#) next to the term and see how many people talk about it as well.

Stuck on finding a synonym? Try the Wonder Wheel! Want to know which words your competitors are associated with? Try the Wonder Wheel. Google still has its advantages as a super search engine.

If you’re a curious tech geek, or just curious about other features on this menu, try clicking “Timeline.” You’ll get another bar graph of sorts that tracks the history of the search term. See below for “Search Engine Marketing.” As you can see, the earliest recorded term was in 2004 and the associated results are also visible.

Search Engine Marketing Timeline

Search Engine Marketing Timeline

Want to find images for your search term, click on “Images from the page.” A return of all the images related to the search term which are found on the page. Here’s one I found, great circle diagram, which also offers additional buzz words if I wanted to search more on this topic.

SEO Chart for Web Usability

SEO Chart for Web Usability

Try it, have fun with these Web usability tools and see where it leads you! Need more tips about Web usability? Call the certified experts at SearchCircus.com.

Why Page Views are Losing Importance for Online Marketing Services

Wednesday, January 21st, 2009

All online marketing services know that page views count for something. They can be an important indicator of how well a Web site’s pay-per-click advertising campaign is doing. And they can be a great way for online marketing services to monitor what marketing strategies and tactics work on a particular Web page and what ones don’t.

According to Internet marketing analyst Eric Peterson, we can expect to see the importance of page views reduced while the Web user’s duration, or time spent on a Web site become increasingly important.

Peterson notes that new insights can be uncovered by online marketing services when page views and duration are used together. It can give online marketing services a clearer view of a Webpage’s effectiveness.

And Web analytic companies and online marketing services are listening. Nielsen and comScore are both incorporating duration into their algorithms. This means that research conducted by online marketing services will likely become more precise and effective.