Any small business owner knows the key to their business’s success or failure all depends on how effective they are in getting the word out about their business and driving traffic to their store or Website. Consumers are better-educated and better-informed than ever, and it is almost entirely due to the proliferation of information ushered in by the Internet.
Here are three Internet marketing techniques that will help you drive traffic and increase awareness of your brand.
1. Use Local Search
Nearly half of all consumers make choices on goods and services based on information found through online mediums. Today’s consumers have a plethora of tools available to them to make those choices. From maps to local businesses found through Google Places, to recent and informative business reviews on Yelp, to other business listings through the Yellow Pages and City Search, today’s consumer is better-connected than ever.
The smart marketer taps in to each and every one of these tools to portray the best image of their business possible. Engage your customers in a dialogue using the various social networking platforms. Find out what they like and don’t like about your business, and actively work with them to resolve issues using these mediums.
2. Don’t Neglect Mobile Web
It is estimated that by next year, smartphones and tablets will outpace laptops and desktops as the best way to access the Internet. And why not? With access in the palm of your hand, and especially with Apple’s Siri application, it has never been so convenient to get information quickly. Make sure that you have a specific Website dedicated to Mobile Web. This way consumers can access a high-quality site to find your business information from their phones.
3. Use Organic Listings
A whopping 36% of consumers use search engines to find business information. Make sure that your content, including title descriptions, tags, and keyword meta tags are all optimized so that prospects can find your business quickly and easily through search engines. Remember that if you do not rank in the top ten, there’s a good chance that most consumers will never even know you exist.