Archive for the ‘Organic SEO’ Category

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SEO News: Google Announces a Re-Alignment of Duties, Co-Founder Larry Page Reclaims CEO Position

Friday, January 21st, 2011
Google to gain a new CEO in April 2011.

Google to gain a new CEO in April 2011.

According to Fox8.com, major search engine, Google, just announced that the company is shifting co-founder Larry Page to CEO and former CEO, Eric Schmidt, technology veteran who’s responsible for Google’s “adult supervision,” to executive chairman. According to the article, the change-up is due to Schmidt’s desire to take on other challenges in the company as well as Page’s personal ambition to reclaim the CEO job that he previously held for three years.

“My goal is to run Google at the pace and with the soul and passion of a start-up,” said Page in a recent interview according to Fox 8. “I think I will have time to do that given the way we have split up our responsibilities.”

The new job titles will take effect on April 4, 2011. Google currently has a market value of over $200 billion and has grown to a company with over 24,000 employees, a success that has made both Page and Schmidt multi-billionaires and some of the wealthiest people in the world. Do you think this change will effect search engine optimization in any way?

For more information, read the full story on Fox8.com.

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Posted in Local Search Engine Optimization, Organic SEO | No Comments »

Everything You Need to Know about Google Instant and Organic SEO

Monday, November 22nd, 2010
What impact does Google Instant have on organic SEO? Photo courtesy of Ghacks.net.

What impact does Google Instant have on organic SEO? Photo courtesy of Ghacks.net.

When Google released its new search product, Google Instant, many Internet marketers feared the worst. It was thought that organic SEO would disappear or change drastically. However, during a recent Webinar, speakers Ian Everdell and Erez Barak addressed all lingering questions about Google Instant and its affect on organic SEO. Here are the questions asked and the information they revealed.

What are the core features in Google Instant? Google Instant features dynamic search results, meaning you do not need to hit enter. It also features predictions, meaning it tells the user what it thinks they’re searching for. It also allows users to see search results in real time.

What are the predictions based on? Google takes many things into consideration when making predictions including your location, popular searches, your personal search history and recent and trending searches.

Does Instant really save time? According to the Webinar, it saves about 2-5 seconds per search. This means it saves 33 million user minutes per month.

Is Instant the end of SEO? No. The basics of organic SEO search have not changed. The Google algorithm hasn’t changed and the fundamentals of SEO are 100% intact.

Do search marketers need to optimize for partial keywords? No. Google is not presenting results for partial queries and shows the results for its best guess at you’re searching for.

How will this affect the long tail keywords? More users may search for the suggested queries. If you’re already ranking well for a certain suggested query it can work in your favor because the long tail keyword may be covered within.

In conclusion, Google Instant has not changed organic SEO and Internet marketers can keep using the techniques they have been using.

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Posted in Organic SEO | 1 Comment »

How E-Commerce Stores Can Benefit Greatly from Organic SEO

Wednesday, August 18th, 2010

Many owners of e-commerce Web sites do not bother with any type of search engine optimization, simply because they don’t think it works for online stores. However, the truth is that organic SEO can greatly help online stores gain Web site traffic which will in turn boost more sales. Here are some organic SEO tips from Helium.com especially for e-commerce sites.

Domain Name: Make sure your domain name is something that’s easy to remember and describes exactly what your store is.

Page META Tags: Each page of your Web site should have a specific META title, description and keywords. Search engines use the META information to index the pages of your site. Make sure to give a name or a title to each category and product. Make sure the titles are very descriptive and under 70 characters long. The META description should include keywords and be less than 200 characters long. The keywords need to be phrases you think someone would use when trying to search for a product or specific item in your store.

Page Content: Make sure to write a description about each product. One of the biggest mistakes e-commerce sites make is forgetting to put text on the product pages. This is very important for the search engines to index the page. The text should include the name of the product, the brand and specific features that make it different from other products.

Images: Make sure to add tags and descriptions to all images. This gives search engines more content to index. Image tags need to tell what the photo is about using keywords. Include the type or product, the brand and the product’s uses.

Customer Reviews: Having user-generated content on your site allows the content on your site to charge often, which lures search engines back to index more pages. Also user-generated content encourages company-client interaction, allows customers to interact with the company and each other and give feedback on the products they’ve purchased. Customer feedback also works to improve your online credibility because people will be more likely to buy from your store if they read notes from other satisfied customers.

Using organic SEO on an online store site is very similar to optimizing any Web site. Regular updates show your customers as well as the search engines that you care and once you begin to add SEO to your e-commerce Website you’ll start noticing more traffic which will turn into more profits. For more infomation, read the full article on Helium.com.

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Posted in Natural Search Engine Optimization, Organic SEO | 2 Comments »

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