Archive for the ‘SEO Experts’ Category

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10 SEO Tips for Success

Wednesday, June 23rd, 2010

When you begin your SEO campaign, it can be difficult to separate myth from truth. It seems everyone has different ideas of what works and what doesn’t, and even someone who’s been in the business awhile can get confused as SEO trends, tactics, and techniques change over the years. However, if you follow these 10 basic rules, you’ll be off to a great start.

1. Perform keyword research - this is a very important step in your SEO campaign, before you even begin. Thoroughly research all keywords you may want to use – this can make a huge difference in your strategy!

2. Don’t use the same Metas for every page – All your Meta and Title Tags should be unique for each page. Also, make sure to use keywords and write an engaging title.

3. Don’t try to deceive the search engines - Don’t overuse keywords, hide text, or create doorway pages. These are unethical forms of SEO. With the current trend of search engines favoring ethical SEO, your best practice is to create a well-thought out web page, that has unique content, and is easy to navigate.

4. Avoid low quality links – Not all links are created equal. Instead of getting links from link farms, research the popularity of websites before getting links from them. Alexa ranks are a good way to check popularity, as well as pagerank.

5. Update site regularly - Sometimes, an out-of-date Web site can be worse than no website at all. Make sure you update regularly with current information, news and events, and fresh content. If you want to catch the eye of the search engine robots, regular updates are a great way.

6. Don’t compete for single keywords – Instead, compete for keyword phrases. This will make it more likely that your site will show up as a relevant search result.

7. Research your competition – It’s always good to know what the competition is up to, including what they are doing on their website, where they are getting links, etc.

8. Design your website to be SEO friendly – There is definitely an SEO strategy when it comes to website design. Avoid heavy Flash and lots of graphics, since search engine robots crawl the text, not images. Good Meta and Title Tags are a must, as well as fresh and engaging content. If you’re hiring someone to design your website, look for someone who is an expert in organic SEO.

9. Don’t ignore the power of content – Nothing drives a Web site like good content. Make sure your content is engaging, original, and well researched. Use keywords strategically (so they fit in with the natural flow of text).

10. Always proofread – This step should be a given, yet it’s not uncommon to see typos and content mistakes on web pages. Aside from providing incorrect information and mistakes as well as typos make a Web page and its company look unprofessional.

Most importantly, keep in mind that SEO is not accomplished overnight. It can be a long process and takes lots of work and sometimes trial and error. Keep up your effort and don’t give up!

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Posted in SEO Experts, learn SEO | 8 Comments »

Search Circus is Hiring! Come Join a Growing Company — Seeking an SEO Writer

Friday, September 11th, 2009

SEO Writer & SEO Specialist Position
Responsible for developing and implementing effective search engine optimization and copywriting strategies for organic SEO campaigns. Ensure that our search engine optimization efforts continue to grow by researching and implementing best practices, new technologies, and innovative techniques. Serve as the internal expert on search engine marketing, SEO copywriting trends, and solutions, and execute all assigned SEO projects.

Requirements:
• Qualified candidates must possess a Bachelor’s degree or equivalent experience in the field of Communications, English, Creative Writing or Journalism. SEO or marketing experience a plus
• At least 1 year of copywriting and/or SEO experience preferred
• Familiarity with Internet marketing methodologies, tools and social media
• Basic knowledge and understanding of Web design software (Dreamweaver)
• Able to follow directions and company protocol well, etc.
• Excellent written and communication skills
• Ability to accept constructive criticism and edit/revise work as directed

Responsibilities:
This position will execute online Web content strategy, monitor changes to the online marketplace, Web industry and analyze Web trends to improve and/or add functionality, increase conversion, and customer experience.
• Develop and write Web copy for optimization of Website to appropriately disseminate information on the company, products, services, brand, industry trends and more (ie. website, feature articles, blog posts, profiles and bios, etc.)
• Conduct keyword research and selection for SEO campaigns
• Perform occasional online market research for our clients
• Generate writing-related reports and upload to clients reporting centers on an ongoing basis
• Define reports, track progress and industry trends and provide recommendations
• Maintain clients’ business social media and/or Twitter accounts.

Additional Skills Required:
• Excellent verbal, interpersonal and Web writing skills
• Problem-solving skills and the ability to focus on details
• Ability to successfully manage multiple projects to meet deadlines
• Capable of working under pressure and deadlines
• Able to work independently
• Willingness to learn more about interactive marketing, search engine optimization, our industry and the markets we serve

Description:
As an Ethical Search Engine Optimization firm, we offer
• Fair and ethical marketing tactics
• Compliance with industry-recognized principles
• Proven record of customer satisfaction, with over 98% success rate
• Affordable rates for professional services
• Personal attention and customized services
• Ability to adapt quickly to rapidly-changing market
• Previous experience in IT management, web design, and copywriting
• Ability to become certified SEO experts

Benefits:
Opportunity for advancement within the company, gift cards, cash referral bonuses, etc. upon 120 days of employment

Contact Information
Phone: 440-372-5658
Name: Wendy Suto
Email: wendy@searchcircus.com
Fax: 440-372-1061
Address: North Royalton, OH

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Posted in Cleveland Search Engine Optimization, Ohio Search Engine Marketing, SEO Consultant, SEO Copywriting Services, SEO Experts, Search Engine News, Web Copywriting | No Comments »

SEO Experts and the Male Population

Thursday, April 16th, 2009

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It was almost thirty years ago that the one-hit-wonder group whimsically called “The Waitresses” warbled the infectious tune “I Know What Boys Like”. Fast forward to 2009 and now SEO experts are also asking that question as they try to determine the online surfing habits of men.

In a recent eMarketer report from April 14, the findings regarding males and the Internet were quite intriguing. Among the most interesting tidbits include the facts that:

  • Men conduct more searches on a daily basis than do their female counterparts;
  • Men tend to stay online longer than do women; and
  • Men are not as turned off as females by advertisements at Web sites.

Keeping these factoids in mind, SEO experts would be wise to “drill down” in terms of targeting their markets (i.e., males, females, teens, adults) when applying SEO techniques. After all, the more that is known about an audience’s behavior, the easier it will be to determine the best keywords and positioning, ultimately maximizing an investment in organic SEO.

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Posted in SEO Experts | No Comments »

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