Archive for the ‘Top Search Engine Positioning’ Category

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5 SEO Web Design Tips for Cyber Monday Success

Tuesday, November 24th, 2009

seowebdesignEven more important than Black Friday for online retailers is the Cyber Monday that follows the biggest shopping day of the year. The day after the Black Friday weekend earns its name because it’s the day that most people start to check online for deals for things they weren’t able to find at brick-and-mortar stores.

So how can online retailers make their sites optimized for Cyber Monday? With good SEO Web design. Here are 5 steps to using SEO Web design in a way that will help position your Website where it will gain attention.

  1. Change headings and subheadings: Also called the <h1> and <h2> tags, these headings are SEO Web design techniques that are important to both search engines and online shoppers. These are the headings that people will usually read first and decide whether the item listed is right for them. Now’s the time to decide whether your headings are doing enough to help users decide that the items you’re offering are right for them.
  2. Organize the way products are arranged in search results: People don’t just search Google to find the things they need, they’ll also search your Website. That’s why using SEO Web design to include a search function is crucial to any e-commerce Website. And once you have one added, analyzing the search function can help you make sure that shoppers are finding, via search, the best items for them.
  3. Optimizing your product descriptions: Have you changed your product description recently? Chances are, you haven’t since originally writing it. But don’t worry—that’s pretty much par for the course. But take a few moments and recheck the accuracy of your description. Freshen up your description and add any new and relevant information.
  4. Create special deals pages: Do you offer any unique items? Are you planning on discounting several products? If so, then create a sales page. That SEO Web design tactic will add another enticing option for consumers to click on. You can also create separate pages that group products by other categories. Create a “For Her” and “For Him” page, for example.
  5. Create a support page: Hopefully, you have contact information on your Website, but you can take that a step further by adding an entire support section. You can help sway customers with things like live chat and email addresses. Also think about including SEO Web design tools like a “Frequently Asked Questions” section. That will make customers more enthusiastic about shopping with you.

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Q&A: What is the best search engine positioning tactic for managing more than one Web site?

Thursday, August 20th, 2009

Although we often hear from our clients and other contacts that managing one Web site takes a lot of time, there are those who have a much more difficult task to manage and maintain multiple Web sites. We’re not referring to different types of businesses or mirror sites, we are referring to a primary Web site and other related niche sites to reach the best search engine positioning.

According to SearchEngineWatch, there are 3 ways to obtain the best search engine positioning when working with multiple sites.

1. Create unique content on the primary Website. Google does not like duplicate content because each site tends to be in competition with the other one. The site that has the best search engine positioning should be the one to have completely different content throughout its pages. Moreover, if you have 2 niche sites with similar content, it is best to merge these into one site with quality content to attain the best search engine positioning. Select the site which has the best search engine positioning before you merge.

2. If your current set of Web sites are interlinked in multiple places, this tactic will likely confuse the visitor if all the sites look similar. Therefore, create different content and incorporate a slightly different design or color to create a unique visitor experience.

3. Oftentimes business owners will use shared hosted for all their Web sites, and with interlinking this will likely be problematic to obtain the best search engine positioning. It is advised to move each site to its own hosting. Because shared hosting is traceable, Google will know who owns all the sites and it may harbor one or more Web site’s search engine positioning results.

Still have questions about obtaining the best search engine positioning with multiple Web sites? Contain the Web site experts at SearchCircus.com.

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7 Ways to Make Press Releases Ready for Optimal Search Engine Placement

Wednesday, November 19th, 2008

Press releases are cost-effective ways of drumming up press coverage and getting attention for a new product or service. It used to be that press releases were mailed or faxed to news organizations and reporters. That cost money. Fortunately, the Web allows for quick and cheap press release distribution. But that also means that a lot more people and companies are jumping on the press release bandwagon. So how do you make sure your press release stands out? By making sure that it’s geared for prime search engine placement. Here are seven easy ways you can do that.

1. Make your press release a jargon-free zone

Chances are, your potential customers and clients aren’t using insider industry jargon when they search for your products or services on Google or Yahoo. So avoid that kind of corporate-speak as much as possible. By keeping the words simple, you keep it effective and more primed for good search engine placement.

2. Use Targeted Keywords

Find targeted keywords and put them in your headlines and in the first paragraph. In fact, put them everywhere, but especially those aforementioned two places. Keyword rich content will get great search engine placement and grab readers.

3. Hotlink Important Words and Phrases

Linking to other sites is one of the greatest advantages of Web-based communication and search engine placement. So use it. Link to your site. Link to other useful sites. Make your keywords link somewhere. But remember to make the links useful. Arbitrary linking will annoy viewers. Make sure that all links offer additional information.

4. Use Anchor Text Links

Anchor text is the text that’s highlighted and clickable. It’s the text that actually takes you to another Website. Anchor links are necessary for good search engine placement. They’re clean, attractive and readable and are useful to drive users to your Website.

5. Engage customers, journalists and bloggers

What’s the best way of getting your message out to the people who will read it and respond? Simple—ask them what they search for. You’ll find that a great way to develop new targeted keywords for search engine placement is by asking existing customers what they search for. It’s a great and easy way to make sure your press release is primed and optimized.

6. Write great Copy

It seems obvious, but many press release writers seem to forget that good copy is absolutely necessary. Optimizing for search engine placement is great, but even the most efficiently optimized releases can suffer in the content-rich Web if the writing is boring, stodgy or clunky.

7. Have a Newsworthy Release

Make sure you have something to say that will interest people. Since press releases are easy to produce and cheap to distribute, it can be tempting to send out a release every week. But your targeted audience will tire of you if you keep sending them press releases are not exactly exciting of newsworthy. Save your releases for the important stuff.

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