Link popularity building is crucial to getting any Website into the upper echelons of Google’s rankings. And while link popularity building may sound like a difficult task, many Webmasters find that it’s easier, and more fun, than they imagine. Check out the Search Circus guide to link popularity building on our Squidoo page. We’ve listed everything you need to do to launch a successful link building campaign. Check it out today!
Archive for the ‘Link Building and Link Popularity’ Category
Increase Links Naturally with Link Popularity Building (LPB)
Monday, August 10th, 2009Changing Nofollow Rules to Affect SEO Web Site Design
Wednesday, July 22nd, 2009
Have you implemented the
“nofollow” HTML tag on your SEO Web site design yet? If your answer is no, then don’t go scurrying off add it, since it looks
like Google has put an end to nofollow’s usefulness in SEO Web site design. But we’re getting ahead of ourselves. First we’ll explain what nofollow is.
Nofollow is a tricky HTML SEO Web site design attribute to describe. According to Wikipedia, “nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.”
That’s kind of jargony. So here’s a definition in plain English: nofollow is a SEO Web site design tag that tells search engines to not “count” a certain outbound link. There are several ways that Google decides how Webpages are ranked, and one of the most important is by the number of links that a Website is getting. A Website that’s getting many links coming to it means that Website has more authority. Say you wanted to link to a Website, but you didn’t want to contribute to its authority. The nofollow tag means that Google won’t count your link when it compiles that Website’s authority.
That’s the first SEO Web site design principle that’s important to understand. The second is that Webpages with authority have more link power. And when that Webpage links to others, it portions out its link power evenly to those other sites. Say you have a nice, authoritative home page that links to every other page on your Website, just as a proper home page should. But why should you give that valuable link power to rarely-visited pages, like the Terms of Service page? Or the FAQ page? Wouldn’t it be better if you could somehow channel that link power to pages you actually want people to find in search engines?
Until recently, you could do just that with the nofollow SEO Web site design tag. When you placed the nofollow tag before the links to your FAQ or ToS pages, you would be sacrificing those page’s potential for authority (since Google wouldn’t count those links from your homepage), while boosting the link power sent to your other, more crucial pages.
But things have changed. According to Matt Cutts, Google’s in house SEO guy, nofollow doesn’t allow Webmasters to portion out link power to preferred pages anymore. So what can Webmasters do? First, they should remove all nofollow tags, since they’re basically of no value. Then, they should concentrate on the best methods of creating a Website that gets great search rankings: ethical link building, fresh content and lots of relevant pages.
Professional SEO Tips: Boost Your Search Rankings with Quality Links
Wednesday, July 15th, 2009
Inbound links send people your way
If you’ve talked to a professional SEO firm about improving your Google rankings, then you’ve likely heard that it’s imperative to get as many other sites as possible to link to your Website. Those are called inbound links, and all professional SEO practitioners will tell you that they’re one of the cornerstones of great search rankings. But that doesn’t mean that a site with just a few inbound links can’t outrank a website that boasts lots of inbound links.
Simply having a large number of inbound links does not guarantee that it will rank high for targeted keywords. Why? Because there are several other professional SEO methods that can boost a website’s search engine positioning. If you think your competitor has many more inbound links than you, then there are other ways you can make up that discrepancy. Here are the most important professional SEO techniques:
- Optimizing your pages with targeted keywords
- Making your Website streamlined and structurally sound
- Making your HTML code error-free
- Creating a robots.txt file that allows search engine spiders to visit your website
But there’s more you can do once you start thinking about inbound links. The secret is obtaining quality links. Professional SEO firms will tell you that those are the most valuable links to procure, as they are the inbound links coming from sites that are either popular or sites that have some kind of authority. Think social bookmarking sites, college and university sites, local and national news sites, and popular web directories. Just a few links from these quality, authoritative sites could mean getting a leg up on your competitors in Google, Yahoo and Bing.
