Our guide to using traditional link building techniques on social media sites and on social networks is now live. This was a pretty fun guide to write, and we think that most Webmasters will find that using link building to drive traffic to their site will be one of the most fun SEO activities yet. You can check it out here.
Archive for the ‘Link Building and Link Popularity’ Category
How One Way Link Building is like Exercising
Thursday, January 22nd, 2009Sitting down and revving up a one-way link building campaign by getting other sites to link to your Web site in a single afternoon is great, but it’s only a great start to successful one-way link building.
Why? Because one-way link building is a lot like exercise: You need to do it regularly if you want it to work.
Conducting a strenuous, 8 hour workout once, and then doing nothing for weeks afterwards isn’t the best way to get fit. And building a bunch of links in a single day won’t do much for your Web site’s position on a search engine results page (SERP).
Exercise gurus often say that a half hour workout every day is far healthier than a two hour workout done once a week. And it’s the same with one-way link building. Consistency counts. In order to gain and maintain great positioning on SERPs, you need to do one-way link building regularly.
Also like exercise, you won’t see the results of healthy one-way link building immediately. Even if you’re doing it correctly and regularly, one-way link building takes time; sometimes a few months, before the real results start to roll in. But make no mistake, one-way link building is a powerful tool in gaining top search engine rankings.
