Archive for the ‘Business Social Networking’ Category

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Social Media Marketing Then and Now: The Mobile Revolution For B2B Marketers

Friday, April 15th, 2011

Although many businesses have made the connection with social media and have had success with brand promotions, some still haven’t realized the impact mobile has had on B2B marketing efforts. Mobile has grown into one of the most influential media sets of our time. As a result of the increase in smartphone purchases and more time spent on mobile devices, marketers are opening their eyes and taking advantage of this golden opportunity to reach their clients and customers.

According to the Chief Content Officer Magazine (CCO), mobile subscriptions have increased at an alarming rate worldwide.  The total amount of subscriptions has reached 5 billion, and there is a projected 40 percent growth rate for smartphones in 2011. Furthermore, there was a 240 percent year-over-year surge in accessing social media via mobile devices last year alone.

With all these statistics in mind, it makes a lot of sense for B2B marketers to concentrate their campaigns on this mobile trend. Although many marketers have the notion that only consumers utilize these devices to access information, they couldn’t be further from the truth. Currently, 72 percent of the workforce in this country alone is mobile, and 64 percent of influential B2B decision-makers view their email through mobile devices. Now that the mobile revolution has begun, marketers have a new outlet for promoting their brands and spreading awareness for their campaigns.

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Posted in Business Social Networking, Online Social Networking, social media marketing | 1 Comment »

Revealed: Most Popular Times For #SocialMedia Submissions

Wednesday, March 30th, 2011

Most popular times for RT's is late afternoon.

The Real Truth About Posting Social Media Updates, Sharing, Tweeting, RT’s, CTR and More!

Are you a social media scientist? I’m not either, don’t worry, but Dan Zarrella says he’s done enough research over the past 2 years on various social media outlets to call himself one, so we’ll take his word for it….for now. From the Webinar, The Science of Timing hosted by Hubspot on March 29, 2011, there is strong evidence that certain times of the day as well as certain days of the week have an impact on Sharing (Facebook), RT’s and CTR’s (Twitter), Bounces, Opens and Spam reports (email), Comments and Link building (blogging) than others.

Tips for Posting Social Media Updates on Facebook and Twitter

1.  Most Twitter RT’s (retweets) occur between 2-5pm EST and also later during the work week.

2. For Twitter, the CTR (click-through-rate) on links varies throughout the day, the more tweets with links you post in a day the more likely the higher CTR. Experiment with posting Tweets at various times throughout the day, evenings and weekends too.

3. Use a shortened URL that gives you stats about your links such as Bit.ly

4. Do Tweet several times during the day, weekends too, to attract more followers. Sales-y messages are fine, but add other tweets to keep followers interested; include news, facts, questions and answers, coupons, anecdotes, quotes, etc.

5. Do not tweet more than once an hour, you’ll flood twitter feeds with too much information.

6.  Facebook fan page postings should be done a few times a week. There are instances of Sharing on the weekends since most people are unable to access Facebook at work during the week. So, yes, you can post messages on the weekends. People have more time to pay attention to social media on the weekends, “less noise” Zarrella explains.

7. Use a combination of social networks to spread your message, not everyone who is following you on Twitter is also on Facebook.

8. Monitor your social media analytics (yes, they do exist), and make changes as necessary. Check out TweetWhen.com to discover the best time for you to tweet to receive the most feedback.

Social media monitoring tools are available, but you can still do a little research yourself via your analytics program and a little digging to get the most accurate information.

Feel like you’re stuck in social media, and don’t know where to turn? We can help, contact us today to learn how to gain confidence and the best CTR for your business!

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Posted in Business Social Networking, social networking trends | No Comments »

Top 10 Must-Have iPhone Apps for Business Social Networking

Monday, September 20th, 2010
Use the LinkedIn iPhone app for business social networking while youre on the go.

Use the LinkedIn iPhone app for business social networking while you're on the go.

The iPhone is a great tool for business owners and professionals. Among the million of apps available, there are some that are especially useful for business and social networking, especially if you’re a small business owner who needs to stay connected and on top of everything dealing with your company. Social networking online has reached an all time high, which is why staying connected with your iPhone is a must. In order to keep up with the most current news and topics relating to your field, you’ll need to download these 10 social apps for your iPhone.

1. LinkedIn: LinkedIn for the iPhone allows you to put your professional network in the palm of your hands, literally. Connect with over 50 million professionals worldwide in real-time.

2. Facebook: Check out your news feed, update your profile, check your messages and see what your fans are saying about your company all from your mobile phone.

3. Foursquare: You’ll be able to see where your employees, friends and clients are in your city or surrounding cities. Get notifications of updates to your phone. Also you’ll be able to view a social city-guide that helps you find nearby places that will reward you for stopping by. It’s easy to become the “mayor” of your favorite spot when you can update your account from your phone.

4. Mashable: This app allows you to keep up with the latest coverage from Mashable.com wherever you may be. The Mashable app allows you to have the most current information in the Web. 2.0 and social media world sent right to your mobile phone.

5. Hootsuite: Use your Hootsuite iPhone app to manage multiple Twitter accounts, update your Facebook profile and fan pages, translate Twitter messages from over 50 languages and schedule messages to send in the future.

6. WordPress: Manage your company blog from your iPhone with the WordPress for iPhone app. Moderate comments and create and edit posts and pages quickly and easily from any location.

7. Myspace: The Myspace iPhone app allows you to stay in touch with your social network, send and receive messages, view your contacts and read their statuses as well as upload photos that are stored on your phone.

8. Twitteriffic: This Twitter app features a built-in browser that lets you follow tweeted links without leaving the application. Also you can post tweets to your account, view other tweets from your contacts and update your location.

9. YouTube: Browse and view millions of videos from any location on your mobile phone with the YouTube iPhone app. Access your account favorites and playlists, search for videos, share and comment on videos and upload videos while on the go.

10. StumbleUpon: Use StumbleUpon app to get the best stories on the Web sent right to your phone. Every time you click Stumble!, you will be shown sites that have been chosen just for you based on the preferences you set.

Using these social networking apps will keep you connected to the news in your industry as well as allow you to engage your employees, clients and potential customers even when you aren’t in the office.

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Posted in Business Social Networking | 4 Comments »

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