An article in B to B Magazine declares that the uncertainty of social media marketing from two years ago is now completely gone and business to business social media marketing is in full swing. Not only are businesses using social media network giants such as Twitter, LinkedIn and Facebook, but they are now dipping their toes in more social networks that are constantly emerging. According to the “2010 CMO Survey” from Duke University, within a year, social media is expected to comprise of 10% of U.S. marketing budgets and within five years will grow to 18%.
Within the article, B to B Magazine gives a few tips for b-to-b social media marketing. These include:
- Remember the 90-9-1 rule, which means that about 1% of the members of an online community contribute 90% of the content, while another 9% add occasional comments. 90% just read what everyone else posts.
- Publish everywhere. Posterous and Ping.fm are services that can post content across multiple social platforms. Expect different versions of these to start popping up everywhere.
- According to Google, the social networks with the oldest average members are Twitter, Slashdot, Delicious, LinkedIn and Classmates.com
For more about business to business social media marketing trends, including new networks that are gaining popularity, read the full article, B-to-B Firmly in Social Media.
