Archive for the ‘Buzz Marketing’ Category

« Older Entries
Newer Entries »

Twitter for Business: Do Not Fall for Affiliate Schemes

Saturday, October 24th, 2009

I came across this affiliate website advertising that it would provide “4 plus hours” of training videos how to use Twitter for business; however, I just left Mashable with even a better resource – a FREE Twitter Guide.

Search Circus wants to warn our readers and subscribers to not sign up for anything that requires you to pay for Twitter tutorials because you can find everything you need for free online, at your local bookstore or library.

This particular Website was offering a “special” of only $397 for “48 Twitter training videos – over 4 hours, a Twitter e-book, and over 4 hours of clearly narrated podcasts.”

Don’t be misled by such advertising. When you want information on how to Twitter for business, Search Circus and many other companies offer how-to’s, tips, advice and strategies that are even better for your wallet and your time.

Tags: ,
Posted in Business Social Networking, Buzz Marketing | No Comments »

5 Tips for Online Marketing Stratiegies: How to Retweet for the Maximum Impact

Wednesday, October 7th, 2009

onlinemarketingstrategiesIn the old days of the Web, before social media fundamentally changed online marketing strategies, the secret of getting people to keep returning to your Website was providing great, relevant content. But these days, the secret to getting users’ attention is to produce content that catches on with other bloggers and Twitter users—fast. When using Twitter, the more you get retweeted, the more new followers you’ll pick up. The more followers you get on Twitter means the more fans you get on your FaceBook page, and the more effective your online marketing strategies will be.

If Twitter is a part of your online marketing strategies, then you’re already doing more than most businesses online. But it’s important to write tweets that will get repeated by a lot of people. That means it can’t be all about you. You need to provide value. That may seem like a lot of work, but it isn’t once you learn the basics. Here are 5 online marketing strategies for Twitter that will get your tweets repeated.

  1. Don’t use all of Twitter’s 140 characters—Writing relevant information with 140 characters can be tough enough. So why use less? Because that makes them easier to retweet. Twitter users won’t have to worry about editing or abbreviating words.
  2. Mix the professional and the personal—No one expects your every tweet to be poetry. But your online marketing strategies should include some engaging pieces from your everyday life. It shouldn’t all be about business and providing interesting links. Give your followers one or two glimpses into your personal life every day.
  3. Add something when retweeting—Like retweeting interesting content you come across? Great. That’s a crucial part of all Twitter online marketing strategies. But for if you want to retweet stuff that will get you retweeted as well, be sure to add something extra. This makes you appear more engaged, and it makes people want to retweet you.
  4. Use your Twitter bio and your URL to build credibility—Good online marketing strategies dictate that all blogs should have informative bios. The same goes for Twitter accounts. Make sure you include your full name, then include a link to your Website. Don’t have a Website? Then include a link to your LinkedIn page. That makes it possible for others to quickly check your online footprint to see who you are.
  5. Include a link—Twitter is a great way to implement online marketing strategies, as it lets you link to blogs, news articles, photos and videos. In order to save as much space as you can, you can shorten URLs with bit.ly or ow.ly. When linking to content, be sure to include your own comment. Your comment could be a simple statement like “interesting,” or it could be a short sentence that includes your opinion. Effective online marketing strategies should have you backing up your comments with links that support your statements.

Tags: , ,
Posted in Business Social Networking, Buzz Marketing | 3 Comments »

10 Reasons Companies Need to use Twitter for Buzz Marketing

Wednesday, September 9th, 2009

We’ve written about this before, but we do believe repetition is good for some topics especially when books have been published to convince companies the power of Twitter and other buzz marketing methods.

10 Reasons to use Twitter as Buzz Marketing

1. Communication – With instant news feeds and friend updates, it is easier than reading the daily newspaper. Many cell phones now have Twitter applications where you can receive minute by minute updates for search terms or about you company (or your competitor!)

2. Brand Recognition – The easier you make it for your clients and customers to remember what you do through your username and logo, the better for attracting business with Twitter buzz marketing. Add hashtags (#) if you want to emphasize a word or phrase and conduct searches for it later on search.twitter.com.

3. Reputation Management – Micro blogging and buzz marketing for business is powerful and companies are now recognizing the power of Twitter. with buzz marketing, you want to engage your followers with real conversations to build your reputation online. There are, of course, “reputation management” companies, but why pay for something when you can do it yourself for free?

4. Build Your Network – Similar to other social networks (LinkedIn, Facebook), you want to build your following to strengthen connections, create new ones, and provide informative missives for your followers. @CoachDeb and @WarrenWhitlock were able to do just that once they connected on Twitter to write Twitter Revolution (Xeno Press 2008).

5. Attract New Clients – Company must change their mindsets about buzz marketing, it’s not about “getting” clients, it’s more about the subtle attraction than chasing or making those uninviting cold sales calls. Twitter allows you to unfollow or even block followers, if you feel they will spam your tweet stream or only provide sales messages (companies shouldn’t just tweet sales messages, be human).

6. Find and Connect with Influencers – Unlike wordy and endless emails, Twitter’s buzz marketing makes it easy to connect and stay in touch with people with the 140 characters or less limit. Meet people at a seminar or conference, get their Twitter name and connect throughout the year without being too pushy.

7. Search Engine Optimization (This is our favorite!) – “Twitter is one of the top SEO tools online.” The team at Search Circus already realizes the enormous impact that buzz marketing has on the industry as well as every other business online. If you want to be found online, Twitter can easily accomplish this goal, and be an ever important marketing method to promote your Website, blog and job opportunities. Each time you post you tweet, it will be indexed in the search engines (unless you lock down your tweets), so ensure you use the appropriate buzz words you want people to recognize your company.

8. Trend Spotting – When you want to know what is going on in the Twitter-verse, there are several applications and methods to keep abreast of trendy topics. Try TweetScan.com or TwitScoop or look at the homepage of Twitter to get the most updated topics of the hour. You can even do a search for a buzz word or phrase and save the search for later.

9. Focus Groups – Before Twitter there were focus groups to conduct research on a company’s products or services based on a specified budget. However, Twitter has made this expensive research nearly extinct. Now businesses can receive immediate feedback by conducting their own research by simply starting a tweet with POLL in front of it. The more followers you have, the more responses you are likely to receive.

10. Enhanced Conference Experience – One of the more powerful buzz marketing capabilities of Twitter is the conference connection. When we attended the PodCamp Ohio un-conference in June 2009, we were constantly reminded to use the hashtag #pco09 whenever we tweeted so that all the comments and conversations could easily be searched. Likewise, if you are hosting an event or sponsoring an event, create some buzz marketing with an easy to remember and appropriate hashtag for attendees by including the last two digits of the year of the event.

Find more social media and buzz marketing tools for business in Twitter Revolution by Deborah Micek and Warren Whitlock, 2008. Follow @SearchCircus for SEO tips, news and updates.

Tags: , ,
Posted in Business Marketing Online, Buzz Marketing | 2 Comments »

« Older Entries
Newer Entries »