Is traditional search methods becoming extinct thanks to social search? Is SEO sinking because of it?
What most people don’t realize is that social media and social search are just Internet marketing tools available to SEO professionals.
Search Engine Journal thinks SEO and social media shouldn’t compete against one another. They need to work together to create a more Online presence for companies.
According to Twitter, around 25% of all Tweets contain a URL. In March 2011, Twitter was seeing an average of 140 million Tweets per day.
When companies publish content on Twitter, they’re encouraging their network to both read the content and pass it along to their followers in the form of a reTweet.
SEO and Social Media Can Create Online Success Together
Facebook works a little differently. It’s a misconception that the more “Likes” a company has on Facebook, the better. Although “Likes” are important, they’re becoming overpowered by the number of “Shares” a piece of content has.
Plenty of people “Like” a company page to receive coupons and discounts. Most of them will also unlike the page just as fast, and probably never return. But, when someone “Shares” content by posting it to their Facebook wall, they are displaying that info to their network. They believe it’s valuable in some way, whether it’s informative, or entertaining.
Social networks drive traffic. That’s a fact. If companies want to drive traffic to their blog, posting samples of each new post to Facebook, or LinkedIn, is a great way to do just that.
The point is to have the reader leave the social networking site, and visit the blog site.
SEO’s main goal is to drive targeted traffic. Social networking is about connecting with your audience on a personal level.
Social media and SEO professionals shouldn’t be fighting over whose method is more important to businesses and the Online world.
Both principles are more closely related than people think.
When SEO and social media marketing is combined, a much more powerful and comprehensive online marketing strategy is created.
