Does your company use social networking sites for online marketing campaigns? If not, you may be surprised by the impact social media really has on consumers and their buying decisions. Did you know that the average Facebook user spends nearly 6.5 hours per week browsing the site? Were you aware that 90 percent of companies use LinkedIn as their primary marketing and business tool?
The number of users online registered on social networking sites is alarming. In fact, if the total number of Facebook users represented a country’s population, Facebook would be the 3rd largest in the world! With all these facts in mind, more companies are starting to realize just how beneficial social media can be when it comes to boosting sales and making large profits.
Wondering how to gain an edge on your competitors online through the use of social media? Here’s how to drive traffic to your site and obtain leads on the three major social networking sites: LinkedIn, Twitter and Facebook.
- LinkedIn: For this site, your company needs to pick an effective, relevant keyword to implement in your profile. The keyword should be relative to your main services/products. Once you have determined what keyword to use, there are 5 areas you need to insert your keyword in the profile: headline, current work experience, past work experiences, summary, and specialties.
- Twitter: In order to drive traffic to your site and receive key leads, there are three things you need to keep in mind. First, you should constantly be adding friends to your profile. Next, you should always remove the friends who don’t follow you back, because they are just taking up space on your profile and are wasting your time. Lastly, it is essential to always interact with and engage your followers.
- Facebook: Create ads to entice and engage users. The best thing about these ads is that you can customize them for specific audiences. Facebook allows you to target users based on many influential factors, such as demographics, age, gender, and likes/interests.
