Archive for the ‘Optimized Press Releases’ Category

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4 Places to Submit Your Press Release for Greatest Online Presence

Tuesday, March 17th, 2009
The Internet has changed over the past few years; no longer can you type in car dealers and find local car dealerships, you must also include the city and your search term. So has press release distribution. If you want to introduce a product, a new merger or company president, submit your press release to the latest Web 2.0 outlets to reach targeted audiences and get more visibility.

Here are 4 Ways to Submit Your Press Release to Garner the Most Presence Online
  • Submit your press release to micro-blogging sites such as Twitter . You can turn your online press release URL into a tiny URL so that it fits within Twitter’s 140 character count. Ensure you have followers, so that these people will get notice of your press release too. The more people the better.
  • Are you a member of LinkedIn, Plaxo or FastPitchNetworking? You can submit your press release to each one of these business social network sites for free. Everyone in your network will be notified of your press release, as well as those who are searching for specific keywords.
  • Submit your press release to your company’s blog. If you have a good following, meaning your blogs are updated frequently therefore inviting visitors to come back and read often, then your press release will also be more visible and widely read.
  • Create a separate Web page on your company’s Web site just for posting and submitting your press release. You can create an archive of past press releases, so visitors can always access them. Other media sites will pick up your press release link and thus point more prospective customers to your site.
Using these 4 methods to submit your press release will increase your ROI as well as online presence and increase links to your Web site. If you need  help to write, optimize or submit your press release, then contact Search Circus for the best press release submission package today!

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Improve Your Listing of Optimized News Releases with Google News

Saturday, February 21st, 2009

The News Online Operations Team at Google just published a great blog post, titled “Eight Ways to Help Google news Better Crawl Your Site”. As an SEO firm, we strongly believe that company news releases should be submitted online if not every month, at the very least, every 3-4 months each year. But, how does a business generate residual online traffic for all of their company news releases, even after the news distribution portal fizzles? In enters what is perhaps the most robust, ethically sound continuous traffic generator for each of your optimized press releases –  Google News. Google News is a site that aggregates news headlines from more than 5000 English news sources worldwide, then groups them together by similar subject matters and then displays them according to a reader’s customized interests.

According to Google News directly, “Traditionally, news readers first pick a publication and then look for headlines that interest them. We do things a little differently, with the goal of offering our readers more personalized options and a wider variety of perspectives from which to choose. On Google News we offer links to several articles on every story, so you can first decide what subject interests you and then select which publishers’ accounts of each story you’d like to read. Click on the headline that interests you and you’ll go directly to the site which published that story.

“Our articles are selected and ranked by computers that evaluate, among other things, how often and on what sites a story appears online. We also rank based on certain characteristics of news content such as freshness, location, relevance and diversity. As a result, stories are sorted without regard to political viewpoint or ideology and you can choose from a wide variety of perspectives on any given story.”

Some ways that you can help Google News crawl your new content more effectively is through the following strategies:
1) When writing a news release, keep the article title and body clean, easy to understand and easy to crawl, from a search engine vantage point.

2) Keep the URLs of each press release unique, permanent and keyword rich, ie. www.abcxyzurl/keyword1-keyword2-keyword3.html . Also, be sure to identify each news release with a 3 or more digit number in the URL, that does not resemble any year, ie., 2005 or 1998.

3) In order to successfully crawl and index your article, be sure you use the right publication dates. Dates found between the article title, author and body can be written in normal format but for the sitemaps, double check they are in a language easily understood by the search engines, like W3C format, ie. 2009-01-10T08:30:00Z.

4) Format all images correctly. To help Google News identify your images and crawl them with your news releases, use large images with reasonable aspect ratios and descriptive captions. Make the images non-clickable., and in JPEG format.

Fore more Google News tips on how to properly submit and rank your optimized press releases, read the full blog post on the Google News Blog at Eight Ways to Help Google News Better Crawl Your Site.

To submit your optimized news releases to Google News, first check out their Help menu for recommendations and guidelines at Google News Help for Publishers.


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Google FAQ #2: Website Traffic Promotion Off Site

Tuesday, January 13th, 2009

As mentioned in previous blog posts, creating a new Website for either a new company or long standing business with a storefront is not a one time project. You cannot expect to put forth a thousand dollars (or more) into the creation and implementation of a Website and then leave it alone. With consistent Website traffic promotion techniques, more people will recognize your brand and return often. Creating a Website is somewhat like buying a classic car, one must take care of it, so that it maintains its value and increase in value.

How else can you promote your Website without changing or adding pages? In order to increase Website traffic promotion, you must be willing to take your classic car to other venues, so that you are able to increase its visibility and recognition among other like minded car owners. One way to help increase visibility and Website traffic promotion is advertise its presence with a national audience. How? Write a press release and send it to local, regional or national media outlets. If you have a product or service that can only be rendered in your local area, then send to local media outlets including newspapers, magazines, community newsletters, and online radio stations. Local press releases are affordable to send and can be written in just 400 words.

To further your presence in the search engines when writing a press release for Website traffic promotion purposes, integrate a couple keywords relevant to your company. Since you are writing about your new Website, ensure the keywords are general and not for a specific product or service. For example, “Company X has just unveiled a new Website featuring local SEO services at affordable rates” rather than “Company X offers PPC and link building, come visit our new Website.” For Website traffic promotion purposes, you want to create interest by using general keywords pertaining to your company’s industry.

Through off site Website traffic promotion, you’ll be able to get an edge on the competition. Research your competitors and find what they are doing for their Website traffic promotion and up the ante. You’ll see results immediately with a press release and with weekly reports, you’ll be able to see who is picking up your off Website traffic promotion efforts month after month.

Contact the press release experts at Search Circus today to increase your Website’s visibility and recognition! (By the way, this blog post contains 412 words, a great number for a local press release!)

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Posted in Guaranteed Website Traffic, Writing a Press Release | No Comments »

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