As mentioned in previous blog posts, creating a new Website for either a new company or long standing business with a storefront is not a one time project. You cannot expect to put forth a thousand dollars (or more) into the creation and implementation of a Website and then leave it alone. With consistent Website traffic promotion techniques, more people will recognize your brand and return often. Creating a Website is somewhat like buying a classic car, one must take care of it, so that it maintains its value and increase in value.
How else can you promote your Website without changing or adding pages? In order to increase Website traffic promotion, you must be willing to take your classic car to other venues, so that you are able to increase its visibility and recognition among other like minded car owners. One way to help increase visibility and Website traffic promotion is advertise its presence with a national audience. How? Write a press release and send it to local, regional or national media outlets. If you have a product or service that can only be rendered in your local area, then send to local media outlets including newspapers, magazines, community newsletters, and online radio stations. Local press releases are affordable to send and can be written in just 400 words.
To further your presence in the search engines when writing a press release for Website traffic promotion purposes, integrate a couple keywords relevant to your company. Since you are writing about your new Website, ensure the keywords are general and not for a specific product or service. For example, “Company X has just unveiled a new Website featuring local SEO services at affordable rates” rather than “Company X offers PPC and link building, come visit our new Website.” For Website traffic promotion purposes, you want to create interest by using general keywords pertaining to your company’s industry.
Through off site Website traffic promotion, you’ll be able to get an edge on the competition. Research your competitors and find what they are doing for their Website traffic promotion and up the ante. You’ll see results immediately with a press release and with weekly reports, you’ll be able to see who is picking up your off Website traffic promotion efforts month after month.
Contact the press release experts at Search Circus today to increase your Website’s visibility and recognition! (By the way, this blog post contains 412 words, a great number for a local press release!)
