Archive for the ‘Search Engine News’ Category

A Look at Google’s Newest Addition: Google Voice

Friday, August 27th, 2010

Check out Googles newest addition, Google Voice.

Google’s latest creation, Google Voice, is a phone integration for Gmail Chat that is similar to Skype but works within your Web browser. You can also use Google Voice to make and receive calls from regular phone numbers. Best of all, calls are free in the U.S. and Canada. Google Voice allows users to choose between getting a Google number or using a non-Google phone number. Both of these options come with an impressive list of features.

With a Google Voice number you can:

- Use one number to manage all of your phones. Your Google number is tied to you, not a particular device or location.

- Save voicemail messages for as long as you want, star important voicemails and search through them.

- Have voicemails automatically transcribed to text and sent to your through email and/or SMS.

- Customize your caller’s experience, i.e. record custom voicemail greetings, decide which of your phones ring based on who is calling, send some callers straight to voicemail.

- Make low-priced international phone calls from your phone or the Web.

Without a Google Voice number you can:

- Save voicemail messages for as long as you want, star important voicemails and search through them.

- Have voicemails automatically transcribed to text and sent to your through email and/or SMS.

- Customize your voicemail greeting based on who is calling.
Make low-priced international phone calls from your phone or the Web.

The main appeal to Google Voice is that you can get all of your calls through a single number, whether the caller dialed your home phone, cell phone or work phone number. Just add the other numbers to Google Voice and then you’re able to make your own rules for how your phone rings. You can make calls from your phone and the Web, block annoying callers and record custom greetings for different callers or caller groups. You can also get all of your voicemails in one place and even listen in as someone is leaving a voicemail. Google Voice also allows users to record calls, put restricted hours on when your phone is able to ring and more.

All you need to sign up for Google Voice is a Gmail account. To sign up for Google Voice or find out more information about the new service visit the official Google Voice site.

Bing – Yahoo Merger: The Second Coming of SEO

Wednesday, July 21st, 2010

It’s about time you prepared for the 2nd coming in search engine optimization – the Bing – Yahoo Merger is currently feeding 25% of searches and Bing’s ads are appearing at the bottom of Yahoo’s search results.

Did you receive a notice from Yahoo or Bing about changes in your PPC?

How will this merger affect your SEO strategies.

Read the opinion of one marketer from StepForth

3 Essential Elements for Link Building Success

Friday, July 9th, 2010
Having a link building strategy is important for Search Engine Optimization. Link building is very important not just because it will help draw more visitors to your site, but also because links help you move up in the search engine rankings. Here are 3 key elements from Search Engine Watch that will help you get links to help boost your rankings in the search engines.

The Power of Content
Every page of your Website should have great content, even the Contact Us page. Include a paragraph or two on your company’s history or interesting facts about your field. On every product page there should be a description of the product, not just a picture and the price. Content should be engaging and informational. If you provide information that people are going to want to read and find valuable, they will be more likely to link back to you.

Get Noticed
You can write some of the most engaging, wonderful, exciting web content ever written, but you won’t get any links if people don’t know you exist. A good way to get noticed is through social networking like Twitter, Facebook, and LinkedIn. You’ll want to send out tweets on a daily basis, engage with customers on Facebook, and connect with other businesses on LinkedIn. And just like Web site content, the content you put out via your social media should be engaging and informative as well.

Another way to get noticed is through guest blogging. By writing guest posts on another person or company’s blog, you are reaching a new audience and building a network with other bloggers. Find a blogger who already has numerous followers and ask if you can guest post on their blog.

Make Sure Your Site is Error-Free
Broken links, error messages, pages that load slowly or annoying pop-ups can deter people from visiting your site, and makes your business look unprofessional. In addition, you should keep your site updated regularly. Adding new content on a regular basis not only helps the search engines find you, but it gives people a reason to visit your site more often.

A poorly designed site can also be a deterrent. Your site should look professional, and not adorned with neon colors, images that flash or spin, or using 8 different fonts on one page. A site that is easy to navigate and allows users to find what they need easily is also more likely to get links.

You’re probably thinking it looks like an awful lot of work to build links. Creating great content, advertising your site, and keeping your Webpage error-free and up to date all take time and effort. However, what is the use of having a Website if no one can find it? When you are getting links and start to rise in the search engines, you’ll see that all your effort is paying off.

Remember these words of wisdom as many SEO/SEM professionals already know, “Content is King, but Links are Queen.”