Last month, Facebook introduced a self-service ad placement tool to target consumers based on zip codes.
Unlike Google AdWords, which allows a marketer bidding for paid search to appear around a particular zip code, or area, marketers on Facebook can select one, or multiple specific zip codes to target.
Facebook is taking advertising to another level. People log on to search friends and to catch up on gossip and news – not to look at advertisements. But, now companies can target advertisements even more thoroughly based on our age, education and income.
Zip code-targeted ads would allow companies to share information in chosen locations.
Are Facebook users willing to provide accurate details about where they live just to receive tailored advertisements?
Read the full story in Security Sales Magazine.