Many app developers today are still trying to predict the impact of Apple’s $50 million purchase and assimilation of the start-up “Chomp,” a search engine for Apps. If you are in the App business, you definitely want to take note of Chomp because it could have major implications for your search engine marketing efforts.
Chomp has been described by many analysts as a “Yelp for the app store,” largely because of the reliable reviews and rankings left by Chomp’s large social community. Chomp’s algorithm understands and relates every single application’s purpose and function to a search query. Users can find the perfect app to suit their needs based on the understood function the user needs. Additionally, Chomp has an incredible and intuitive user interface, making it incredibly easy for users to navigate through app search results.
For App developers and promoters, you really cannot afford to neglect Chomp as a potential marketing tool. Get acquainted with, and active on, Chomp so you can better promote your Apps and respond to user reviews. Much like yelp, facebook, and other social media sites, Chomp can potentially be an open and informative dialogue between you and your customers. You can answer their questions about your product, and gain incredibly valuable feedback to make your products and services better.
This purchase comes at an interesting time for Apple, after their iTunes based social network ‘Ping,’ resulted in failure. Chomp represents a second chance at the social network game for Apple. CEO of Chomp Ben Keighran is reportedly already working with Apple to completely redesign the app store using infrastructure from Chomp.