Archive for the ‘Search Engine Marketing Consulting’ Category

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Apple’s Purchase of Chomp Creates New Social Search Engine Marketing To Promote Your Apps

Monday, April 2nd, 2012

Many app developers today are still trying to predict the impact of Apple’s $50 million purchase and assimilation of the start-up “Chomp,” a search engine for Apps. If you are in the App business, you definitely want to take note of Chomp because it could have major implications for your search engine marketing efforts.

Chomp has been described by many analysts as a “Yelp for the app store,” largely because of the reliable reviews and rankings left by Chomp’s large social community. Chomp’s algorithm understands and relates every single application’s purpose and function to a search query. Users can find the perfect app to suit their needs based on the understood function the user needs. Additionally, Chomp has an incredible and intuitive user interface, making it incredibly easy for users to navigate through app search results.

For App developers and promoters, you really cannot afford to neglect Chomp as a potential marketing tool. Get acquainted with, and active on, Chomp so you can better promote your Apps and respond to user reviews. Much like yelp, facebook, and other social media sites, Chomp can potentially be an open and informative dialogue between you and your customers. You can answer their questions about your product, and gain incredibly valuable feedback to make your products and services better.

This purchase comes at an interesting time for Apple, after their iTunes based social network ‘Ping,’ resulted in failure. Chomp represents a second chance at the social network game for Apple. CEO of Chomp Ben Keighran is reportedly already working with Apple to completely redesign the app store using infrastructure from Chomp.

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Posted in Business Social Networking, Search Engine Marketing Consulting, Top Search Engine Positioning | No Comments »

What You Can Learn From A Search Engine Marketing Conference

Wednesday, March 21st, 2012

Search engine marketing is a constantly evolving creature. As time progresses and the social dynamics of our culture change, the algorithms used in search engines adjusts accordingly. One of the most important things for marketers to do in their career is to stay on top of these evolutions, study their best practices, and constantly update their learning. If you are not constantly learning new things about our industry as a search marketer, your campaigns will almost certainly suffer.

One great way to stay up on the latest industry news and information is to go to search marketing conventions, like the Search marketing Expo. Conventions and Expos offer a ton of resources to help you further your education and your career, in addition to being a complete blast. While the price tag for admission to a convention can be a little steep, it pays for itself when you pick up on an opportunity that others have missed, due to your impeccable industry awareness.

Conferences offer you the opportunity to rub elbows with some of the greatest names in the game. You can schedule private conferences with these people, or just chat with them casually to get free, personalized advice. That’s in addition to all of the great speakers and presenters that attend every year.

Additionally, conferences can be a great way to recruit or be recruited. Companies are always looking for new talent, and search marketing individuals can always use more work and opportunities to grow. A conference can be a virtual melting pot of industry talent. If your company is sending you to a conference, it’s also an investment in your value to the company and to your career.

Don’t pass up the networking potential that conventions offer. If you’ve never been, it’s definitely something to check out!

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Posted in SEO Training, Search Engine Marketing Consulting | No Comments »

Web and Internet Marketing Trends: Will the iPad Change the Way We Search?

Monday, February 1st, 2010

webinternetmarketingNow that the dust has settled after last week’s announcement of Apple’s iPad, we can get down to what’s really important, at least for those of us involved in Web and Internet marketing: how will the iPad change online search?

The truth is, the jury’s still out on whether the iPad will be another revolutionary device along the lines of the iPod and iPhone, or if it will suffer a similar fate to Apple’s first major tablet idea, the Newton.

Plenty of Web and Internet marketing professionals have already weighed in on the pros and cons of the iPad, so we’re not going to do that here. Instead, we’d like to focus on the iPad’s strengths and explore how it may affect the way we use online search.

While a lot of people, Web and Internet marketing professionals included, aren’t fully convinced that the iPad will completely replace the good old-fashioned book, it’s effectiveness as a reference tool seems pretty solid. The iPad will make it easy for users to access an online dictionary and thesaurus. Users will also be able to look up topics on Wikipedia. Imagine that you’re reading an ebook about Italy and the city of Genoa is mentioned. Not sure where Genoa is? Use your iPad with Google Maps to locate it. Then look it up on Wikipedia and get a quick rundown of the city’s history.

The second thing the iPad could change the way people search is through what we’ll call the rise of kitchen computing. The Internet has been a boon to chefs. There are thousands, actually hundreds of thousands of recipes, online. But right now getting a recipe online means one of three compromises is necessary. You’ll either have to print out the recipe, bring your laptop into the kitchen, or keep running back and forth between your desktop computer and the kitchen. But with the iPad, it will be simple to access an online recipe and prop up your iPad in a convenient corner of the kitchen. Web and Internet marketing professionals should take note: the iPad could signal an increase in searches for “how to” or “service” articles. Now that people can carry their iPad to their car, down to their basement or into their backyard, one can expect car repair, home repair and yard maintenance instructionals to become even more popular.

Even if the iPad does become a common accessory, it probably won’t completely replace the desktop PC or the laptop. That means Web and Internet marketing experts should still optimize their Websites for traditional search. But the potential for a new facet of online search is definitely possible. Web and Internet marketing professionals would be wise to pay attention to the iPad’s impact so they can get in early on this burgeoning market.

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Posted in Ethical Search Engine Optimization, Search Engine Marketing Consulting | No Comments »

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