Archive for the ‘SEO Consultant’ Category

Search Circus is Hiring! Come Join a Growing Company — Seeking an SEO Writer

Friday, September 11th, 2009

SEO Writer & SEO Specialist Position
Responsible for developing and implementing effective search engine optimization and copywriting strategies for organic SEO campaigns. Ensure that our search engine optimization efforts continue to grow by researching and implementing best practices, new technologies, and innovative techniques. Serve as the internal expert on search engine marketing, SEO copywriting trends, and solutions, and execute all assigned SEO projects.

Requirements:
• Qualified candidates must possess a Bachelor’s degree or equivalent experience in the field of Communications, English, Creative Writing or Journalism. SEO or marketing experience a plus
• At least 1 year of copywriting and/or SEO experience preferred
• Familiarity with Internet marketing methodologies, tools and social media
• Basic knowledge and understanding of Web design software (Dreamweaver)
• Able to follow directions and company protocol well, etc.
• Excellent written and communication skills
• Ability to accept constructive criticism and edit/revise work as directed

Responsibilities:
This position will execute online Web content strategy, monitor changes to the online marketplace, Web industry and analyze Web trends to improve and/or add functionality, increase conversion, and customer experience.
• Develop and write Web copy for optimization of Website to appropriately disseminate information on the company, products, services, brand, industry trends and more (ie. website, feature articles, blog posts, profiles and bios, etc.)
• Conduct keyword research and selection for SEO campaigns
• Perform occasional online market research for our clients
• Generate writing-related reports and upload to clients reporting centers on an ongoing basis
• Define reports, track progress and industry trends and provide recommendations
• Maintain clients’ business social media and/or Twitter accounts.

Additional Skills Required:
• Excellent verbal, interpersonal and Web writing skills
• Problem-solving skills and the ability to focus on details
• Ability to successfully manage multiple projects to meet deadlines
• Capable of working under pressure and deadlines
• Able to work independently
• Willingness to learn more about interactive marketing, search engine optimization, our industry and the markets we serve

Description:
As an Ethical Search Engine Optimization firm, we offer
• Fair and ethical marketing tactics
• Compliance with industry-recognized principles
• Proven record of customer satisfaction, with over 98% success rate
• Affordable rates for professional services
• Personal attention and customized services
• Ability to adapt quickly to rapidly-changing market
• Previous experience in IT management, web design, and copywriting
• Ability to become certified SEO experts

Benefits:
Opportunity for advancement within the company, gift cards, cash referral bonuses, etc. upon 120 days of employment

Contact Information
Phone: 440-372-5658
Name: Wendy Suto
Email: wendy@searchcircus.com
Fax: 440-372-1061
Address: North Royalton, OH

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Posted in Cleveland Search Engine Optimization, Ohio Search Engine Marketing, SEO Consultant, SEO Copywriting Services, SEO Experts, Search Engine News, Web Copywriting | No Comments »

SEO Consultant Tools: Conduct Faster, Better Research

Wednesday, September 2nd, 2009

seoconsultingAs anyone in SEO consulting knows, collaboration is the key to most successful projects. And as many SEO consulting professionals have likely experienced, online collaboration is both a necessity and a time saver. There are already many tools that SEO consulting professionals and Internet marketing experts can use to help communicate with clients and other business partners across long distances. There are also a range of tools that SEO consulting professionals can use that will help them perform better research and achieve better results for their clients.

In today’s world of online marketing, no SEO consulting expert can afford to ignore niche markets. And while there is a range of tools and resources for tracking general audience numbers, what can an SEO consulting or Internet marketing expert do to track how well their Websites are doing with 18 to 25 year-old males in the Southwest United States? Most of the well-known free tracking tools won’t be able to help much. But with a little creative thinking, there are online tools and resources that an SEO consulting or Internet marketing expert can use to figure out how to reach those niche audiences. Here are some free resources that should be in the toolbox of anyone involved in SEO consulting.

Compete.com: This is a powerful Web analytics tool that collects data about consumer choices and online behavior of over 2 million Internet users in the U.S. Included is a site profile section that tracks Websites. When you register, you can compare traffic for up to five sites at a time.

Alexa: The Alexa Web-based tool can crawl through all public Websites and collects traffic rankings and refer users to related sites. When an SEO consulting expert enters a Website address in the Alexa search bar and click on “related links” she can find a list of similar Websites. Alexa will also let an SEO consulting specialist search site rankings by category, country or language.

Quantcast: This Web analytics tool uses consumer and audience data to rank Websites. The service allows anyone involved in SEO consulting to search for particular Websites by a range of criteria like category and demographics. An SEO consulting expert can also find similar Websites.

Google Ad Planner: This potentially powerful tool lets an SEO consulting specialist or a Internet marketing expert find audiences by location, language, category or keyword. There’s even an option for searching by domain suffix, which is becoming more and more important these days.

Open Directory Project: This is a user-generated directory of Websites. This service also uses hundreds of portals and search engines to populate its master list. That means an SEO consulting expert can search the Open Directory for something like “sports memorabilia” and they’ll get a list of Websites that deal with sports memorabilia from around the world.

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Posted in SEO Consultant, Search Engine Optimization Training | No Comments »