An ethical SEO firm can do wonders for a company’s website to ensure the business becomes more widely recognized and potential customers can easily find the company through a search engine’s search bar. Many companies think they can handle doing their own SEO and maybe they can. But how do you know when is it best for a company to hire a professional SEO firm?
Google recommends that the best time to hire a professional SEO firm is when you’re considering a site redesign or planning to launch a new site. By hiring an SEO firm early, they can ensure that your site is designed to be search engine-friendly from the inside out. Google also says a good SEO firm can greatly improve an already established site.
Google recommends asking your potential SEO firm for examples of previous work, to share some success stories and how long they’ve been in business. Also make sure they follow the Google Webmaster Guidelines, ask about their experience in the industry, experience in your country or city, and how often they will be able to communicate with you.
While many SEO firms are valuable to their clients business, some unethical SEO practices have given the industry a bad reputation by attempting to manipulate search engine results unfairly. It’s important when hiring an SEO firm to be educated in what ethical SEO means and to ask a lot of questions to ensure the SEO firm in question is not spamming.
Keep in mind there is a lot more to search engine optimization than meets the eye. Not only do you need knowledge of how search engines work, but also experience of which techniques work and which don’t, and also what constitutes a search-engine-friendly web design. SEO is very time consuming when done correctly and many businesses just don’t have the time or know-how to produce results like an SEO firm can. In conclusion, how do companies know when to hire a professional SEO firm? The answer is – hire one when they decide to take their business growth to the next level.