Archive for the ‘Search Engine Optimization Training’ Category

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What You Can Learn From A Search Engine Marketing Conference

Wednesday, March 21st, 2012

Search engine marketing is a constantly evolving creature. As time progresses and the social dynamics of our culture change, the algorithms used in search engines adjusts accordingly. One of the most important things for marketers to do in their career is to stay on top of these evolutions, study their best practices, and constantly update their learning. If you are not constantly learning new things about our industry as a search marketer, your campaigns will almost certainly suffer.

One great way to stay up on the latest industry news and information is to go to search marketing conventions, like the Search marketing Expo. Conventions and Expos offer a ton of resources to help you further your education and your career, in addition to being a complete blast. While the price tag for admission to a convention can be a little steep, it pays for itself when you pick up on an opportunity that others have missed, due to your impeccable industry awareness.

Conferences offer you the opportunity to rub elbows with some of the greatest names in the game. You can schedule private conferences with these people, or just chat with them casually to get free, personalized advice. That’s in addition to all of the great speakers and presenters that attend every year.

Additionally, conferences can be a great way to recruit or be recruited. Companies are always looking for new talent, and search marketing individuals can always use more work and opportunities to grow. A conference can be a virtual melting pot of industry talent. If your company is sending you to a conference, it’s also an investment in your value to the company and to your career.

Don’t pass up the networking potential that conventions offer. If you’ve never been, it’s definitely something to check out!

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Posted in SEO Training, Search Engine Marketing Consulting | No Comments »

Internet Marketing Tips: 5 Reasons You Should Use A/B Tests to Create Better Landing Pages

Friday, March 25th, 2011

Although landing pages are crucial to the success of a company’s site, many marketers are not taking the time to enhance this element. In a recent webinar hosted by Marketo, the importance of landing pages was discussed. According to WhichTestWon.com, a site that focuses on collecting Internet marketing data, less than half of all marketing professionals are conducting A/B tests on their landing pages. By following a few simple tips and adding components to their landing page, such as an eCommerce offer, conversion rates are more likely to go up and more users will complete online forms.

Many marketers are wondering the same thing: what elements need to be monitored and tested on my landing page? Research has shown that by running A/B tests on the following five components of a landing page, conversions will increase and landing pages will become much more effective on the consumer.

  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
  2. Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
  3. Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
  4. Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
  5. Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consumer.
  1. Buttons and Response Links: Button visibility can make all the difference in form fill-outs and response rates. The buttons on your landing page need to stand out and catch the eye of the consumer.
Headline Copy: Try different formats and wording for your headlines. Sometimes, the short, catchy phrases work best, while other times, longer, more detailed keywords work best. It all depends on your audience and who you are trying to draw into the site.
Distraction Removal: Conduct an A/B test to find out ways to improve and change the layout of your landing page. Pinpoint elements that are useless and are just creating clutter on the page, and remove extraneous copy or images.
Images: Test out multiple images to discover the most effective display for your landing page. You can try using pictures of males versus females, different facial expressions, various races, etc.
Forms: According to research collected from WhichTestWon.com, forms with fewer required fields actually received more completed submissions from qualified leads. If you have longer forms, break them up into different pages to avoid overwhelming the consume

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    Posted in Internet Marketing Training, social media marketing | 1 Comment »

    SEO 101- 3 Tips for Marketing Your Business on Facebook

    Friday, August 27th, 2010

    More and more businesses are creating Facebook pages, but not all businesses actually know what to do with them. Simply having a page doesn’t mean you’ll get lots of new customers and visits to your official website. You need to know how to create and manage your page to get the most out of it.

    Here are some excellent SEO 101 tips from Mashable

    1. Update Your Page Regularly
    A page with outdated or few discussions, posts, and comments gives the impression that your company is unprofessional, or doesn’t care to interact with their customers. These are obviously not impressions that you want to make. Update your page regularly with posts that contain relevant information, news stories, links to your blog posts, videos, etc.

    2. Set a Goal
    Decide what you want to achieve with your Facebook page. Do you want 10,000 “likes” by the end of the year? Do you want at least 5 comments on your page per week? Once you’ve set a goal, you have to decide what you need to do in order to achieve it. If you want more people to “like” your page, you may need to extend your network and promote your page. Post a link to your Facebook page on your website, blog, Twitter feed, and e-mails. If you want more people to comment on your page, post thought-provoking questions or post relevant interesting news stories that are bound to get people talking.

    3. Post Photos and Video
    People love pictures, and with the popularity of YouTube, they obviously love videos as well. This is especially helpful if you want to show off certain products or the results of your services (if you run a hair salon, for instance, post before and after pictures – with customers’ permission, of course!). You can post videos to your page that show tutorials on how to use your products, or a bio on the company.

    There is a lot more to Facebook, but using these three tips will help set you on the right track. Contacting our local SEO firm can help you learn more about what you can do to build your Internet marketing strategy and get the most out of an effective social media marketing campaign.

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    Posted in Internet Marketing Training, Online Social Networking | 2 Comments »

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