Archive for the ‘seo news’ Category

Can a Hosting Company Affect Search Engine Optimization for Websites?

Wednesday, December 23rd, 2009

searchengineoptimizationwebsitesOf all the things that you think could affect search engine optimization for Websites, we’re guessing that the Web hosting company you’ve chosen is pretty low on your list. But according to this Search Engine Optimization Journal blog post, it’s not something that should be completely ignored. And it’s not a case of choosing Network Solutions or Go Daddy for great search engine optimization for Websites, the real difference is in your choice of server configuration.

Hosting your Website on a server that also hosts spam sites is not good. Sharing a host that’s known for hosting spam sites will go a long way into convincing search engines that your site is spammy as well. That could put some serious drag on efforts for search engine optimization for Websites

So what’s the best solution? A dedicated server, where you won’t have to share server space with anyone, is the best option for secure and effective search engine optimization for Websites. But that can be a rather pricey affair.

So if you don’t want to shell out for a dedicated server, what’s the next best option? If you don’t want to risk getting grouped onto a server that also contains spam and other malicious sites, then choose a hosting company that still offers a dedicated server option. Even if you don’t choose a dedicated server, you’ll at least know that you’re partnering with a company that cares about its server service. That should help secure great search engine optimization for Websites.

How SEO Marketing Will Impact Business in 2010

Thursday, December 17th, 2009

Currently, SEO Marketing has some strategies that are speculated not to change next year. These are basic strategies that are usually incorporated in the beginning of every SEO campaign, which include search engine site design, keyword research and content development. However, there are new tactics that SEO experts, such as Peter A. Prestipino, expect will become trends next year and will provide businesses with better search engine ranking results.

It is speculated that landing page testing and optimization will become a top priority for SEO firms and will improve pay-per-click campaigns. This means pay-per-click campaigns should have a higher success rate for businesses next year.

Of course, technology is always advancing and it’s expected that SEO experts will be able to better analyze Web site visitor behavior. This means that in 2010 SEO experts will be able to create better landing pages for businesses based off an in-depth analysis of visitor behavior. It is already becoming possible for SEO experts to analyze mouse movements, page scrolling and the order of clicks on a certain page.

It is expected that search engines will collect more demographic and behavioral information from its users, which will make it possible for SEO experts to create Web pages that are better targeted toward certain clients. Firefox’s Geode and Google’s Location API already allows Web sites to request the location of users’ browsers. So this could mean that geo-targeted SEO campaigns may become more popular in the near future and better improve search engine ranking results for local businesses.

When it comes to finding targeted audiences, social media outlets have been making it easier for SEO experts. This tactic is expected to become more popular in 2010 since social media outlets such as FacebookTwitterLinkedIn and Youtube are gaining more users. SEO experts are expected to provide more social media campaigns for businesses next year.

If you have any speculations of new SEO tactics that will impact businesses next year, let us know.

To read more about speculated 2010 SEO trends, visit Website Magazine.