Archive for the ‘seo news’ Category

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Search Engine News: Google to Launch its Own Coupon Service to Compete with Groupon, Good or Bad Idea?

Thursday, January 27th, 2011
Google is planning on launching a new service that competes with Groupon. Photo courtesy of TheRealTimer.com.

Google is planning on launching a new service that competes with Groupon. Photo courtesy of TheRealTimer.com.

According to Mashable, after attempting to buy out Groupon with a $6-billion offer and failing, Google has now decided to launch its own competing service. Google just announced that the company will be creating their own brand of online coupons for local deals called Google Offers.

The service will send subscribers a daily email with deals in their neighborhood with a time limit on when they can use the coupon. Then like just like Groupon, after enough people sign up, the deal is triggered and users get a $10 for $20 deal.

Google Offers also includes sharing options through Facebook, Twitter, Google Reader, Google Buzz and email. According to the article, Google has been trying to attract businesses to participate in Offers and even has a writing team ready to create the write-up for the different offers.

To read the full search engine news story, visit Mashable.com.

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Social Media 101: Learning Twitter All Over Again

Friday, October 1st, 2010

The New Twitter interface; what will it mean for business?

The New Twitter interface; what will it mean for business?

If you’ve logged into Twitter recently, you may have noticed a prompt at the top of your screen asking you if you want to see a preview of the new Twitter. Over the next few weeks, Twitter will be rolling out this new version, starting with the preview and eventually switching to the new layout for all users.

This new design will provide you with more info on one screen, and includes new features like the ability to embed videos or other media on your page. You’ll also be able to see mini profiles of Twitter users without having to navigate away from your page.Not all Twitter users have access to the new design yet. If you’d like to check it out, you can watch a short, creative video, or read about it on the website.

If you’ve seen the new design, what do you think of it? Does it enhance the Twitter experience or does it just create confusion? Will it affect social media marketing?

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How Does the Yahoo/Bing Merger Affect SEO Firms?

Friday, September 3rd, 2010

To the average internet user, the Yahoo/Bing merger may not make much of an impact. However, it has caused quite a stir with those involved in internet marketing, such as SEO firms. How is this merger going to affect search engine marketing? While the merger has officially begun in mid-August, there are still more changes to come. Here is some of the latest news on the merger and how it affects SEO.
  • In mid-August, all organic search results on Yahoo came from Bing. This will give Google some competition, but there is still a long way to go. Depending on your source, Yahoo/Bing now control 22-24% of the search market, while Google retains 65-70%.  However, with Yahoo/Bing now controlling about a quarter of the market, Google is going to have to step up their game if they want to stay on top.
  • As of August 31, advertisers can now transition to Microsoft adCenter. The full transition won’t be completed until October, but it’s a good idea to begin now to ensure a smooth transaction. Want to know more about adCenter and how to begin transferring your account? This guide will help you.
  • While in the past, you may have focused more on Google, now with Yahoo/Bing taking up a larger portion of the market, you may want to concentrate more on this search engine.  So how do you find SEO success with Bing?  Search Engine Journal has this wonderful article on 5 Things You Need to Know to Succeed with Bing. This article explains many of the differences between Bing and Google in both organic and paid search.
As the merger progresses, there will be more news to come.

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