It used to be that properly designing and managing a Website required extensive knowledge of HTML. In the past few years, with the advent and rising popularity of services like WordPress, content management systems have come on to the scene and put Web site design firmly in the hands of the layman.
If you have ever created a Web page or blog on a free Web server, you’ve probably run into at least a basic content management system. Essentially these types of systems allow you to choose a template from which to create your Web page. You can then easily add and edit content as if you were using any word processor software. No knowledge of HTML is necessary.
Content management systems allow even the least technologically-savvy to set up a Website and start running a basic SEO campaign in no time. Since most content management systems have such an easy to use interface, it makes it simple for anyone to set up a Web page in literally minutes. If you don’t know HTML, CMS’s such as WordPress or Joomla give you the opportunity to begin publishing content to drive search traffic to your site.
Even if you already have an established Web page, using a WordPress plugin is a great way to add content to improve your organic search traffic and rankings. As per the first lesson in search engine optimization, content is king. Take advantage of one of the many content management systems out there to quickly and easily publish keyword-rich content. By baking keywords specific to your business or industry’s search traffic, you will garner more visitors and potential customers to your site than you ever could have without it.
Content management systems let you quickly and easily create and publish content to your Web page, cementing your reputation as a subject matter expert and leader in your field.
Archive for the ‘SEO Web Design’ Category
Cleveland SEO Techniques: How To Use a Content Management System
Monday, April 30th, 2012Search Engine Marketing: 4 Components of a Profitable SE Friendly Website Design
Wednesday, March 7th, 2012A businesses Website is one of their most important marketing tools. It is their face to the online community. The vast majority of a company’s first impressions on their customers occurs online. If your Website is not visually appealing, informative, and effective in it’s ability to call consumers to action, you will never have a fully optimal search engine marketing campaign.
Here are the four primary components of a profitable SEO friendly Website design:
Defined Purpose
If you’re just starting a business and want to build a Website to promote it, the first thing you want to think of is what is the purpose of your business? What does your business offer and why should customers come to you rather than your competitors? When designing your Website think of things your customers might want that isn’t being served within the industry. Often this can be as simple as high-quality informative content on issues that are of much concern to your customers.
Call To Action
How many times have you gone to a Website only to leave, completely confused as to why the Website even exists? Don’t overwhelm your Website visitors. They should immediately understand your purpose, how your service or product can help them, and what they can do to get it.
Defined Target Market
Who are your customers? What do they like? What are their problems? What are their social demographics? What are their spending habits? You may need separate pages for different target audiences, for instance a “men’s” page and a “women’s.”
Information Capture
One of the best uses of your Website is to capture the names and emails of your visitors. This information can lead to an open dialogue with your prospects, and convert customers into repeat business. Always put some thought into how much content your visitors have access to until they are required to input their information.
Internet Marketing Tips: Planning Your SEO Friendly Web Site
Friday, January 20th, 2012Though most marketers focus a lot of attention on traffic, site visitors alone will not make your site successful. You can improve site effectiveness by following your marketing programs through to their end results and comparing them with your expectations. It helps to think of a web site as a science experiment, complete with hypotheses. If you implement campaign A, then result B happens. By measuring your actual results against your goals you can make incremental changes to your site for greater conversion.
In order to hit your goals, you’re going to need to make a plan. Your web site should have a maximum of two or three goals. Any more and you’ll be spreading yourself too thin. For each goal you can come up with a general strategy to achieve it, comprised of highly-specific programs. You can experiment with these programs to find out what works best.
In order to come up with these programs, it’s best to take a retrospective view, as if we had already accomplished the goal, and think of ways we might have taken to get here. For instance, we start with a result, say achieving $10,000 in online sales of dog leashes in the first six months of the site. Then we think of a general strategy we might have used to accomplish that, such as informing veterinarians and kennel clubs of your product and website. Finally we think of specific programs to achieve that goal. In this case, you might ask veterinarians office if they will hand out free coupons to customers, exchanging free product for reviews, etc.
By using this funneled approach you can better evaluate the effectiveness of any program. An important point to note is that for each program, you need to put some thought into how you will measure performance. Measures will differ by program, but should be quantitative and meaningful to allow you to improve site performance.
