Archive for the ‘SEO Web Design’ Category

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A Site Re-Design Can Help Boost Your Site’s Traffic

Monday, November 21st, 2011

Optimizing a website is certainly nothing new for online businesses, and more bloggers and tech journalists are incorporating keywords and relevant topics into savvy content aimed to generate buzz. But web optimization doesn’t end nor begin with key phrases, inbound links and other tricks, it actually begins with your website’s design. Is it visually appealing to your visitors, and will it work well with
search engines to provide as much information as possible? There are some strategies you shouldn’t live without, while other designs are doing nothing for your website.

Keep your website simple and easy to use. Advertisements are fine, but they should never block any content or become the center of attention in a website. Your services and features are the most important sections of your website, and it’s what brings people back for more. With that said, splash pages (intros, loading screens) and Flash have got to go. Because your home page rests at the top of
your website’s page hierarchy, it is usually the address with the most inbound links. When search engine bots scour for relevant sites, your splash page will offer little to no information about your page. Likewise, Flash doesn’t help your website’s appearance to search engines. As mobile use on the web continues to increase, Flash becomes invisible to many users, as well.

Design your site with a common theme. Attract your visitors and engage interaction with something they will want to regularly use. If you need some guidance in creating simple yet effective web design, use a blogging service such as Blogger or Wordpress. Headlines and body copy are your best sources for search engine text crawling, as these bots cannot pick up text embedded in background images.
Blogging services also let you develop site-wide font themes, include metadata for search engine communications and manage pages and posts more easily than any other sites.

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Posted in Drive Traffic to Your Website, SEO Web Design, Search Engine Friendly Web Development | No Comments »

How to Beat the Fear of Incorrect HTML for SEO

Friday, July 1st, 2011

Confused by those 2 acronyms in the title? HTML and SEO? These 2 terms are imperative for your website to be indexed properly within the search engines and for visitors, customers and clients to find your site instead of your competitor. One site is making it easier than ever to decipher and decide which markup language is best for your website, Schema.org.

Schema.org is collaborative effort between the top 3 search engines (Google, Bing, Yahoo) much like the 2006 collaboration of sitemaps.org, which was an effort to standardize Web page submission and feeds.

Let’s break these 2 terms down into cookie crumbles:

Example of HTML behind a webpage.

Example of HTML behind a webpage.

HTML = Hyper Text Markup Language – code name for all the gobbly-gook numbers, letters, quotes, carrot marks and other unusual characters on your keyboard that make up the meat and potatoes of your website design and functions.  For those who are not website designers and developers, this markup language is important and needs to be configured a certain way so search engines can find your website.

SEO = Search Engine Optimization – the secret to getting your website on the first pages of the search engines, powered by the protein of specific words and phrases.

Schema.org, according to a Adchemy blog post,

“with the Schema.org markup codes, they can identify specific products, services, people, locations, or events contained within their content. This will result in much more relevant organic search results.”

Great news for web developers and SEO firms across the country, who need a specific recipe for the search engines. But is it enough dough to get the results you need to get the blue ribbon?

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Posted in SEO Firms, Search Engine Friendly Web Development | 1 Comment »

Web Design and Internet Marketing 101: Getting a Great Site Today

Monday, September 27th, 2010

According to B-to-B magazine, Web sites haven’t changed much since 2009. The recession prevented redesigns and other experiments and updates were made to most Web sites only when needed. However, now companies are beginning to update their Web site design as well as spend more time on their Internet marketing campaign. Here’s three easy ways you can improve your company’s Web site.

1. Add social elements to your Web site and build a reputation on social media networks. Start a Facebook fan page, make a Twitter account and post a video on YouTube. Remember to keep it fun but professional. This will establish an Internet presence that will attract new customers as well as earn you a good reputation in the industry. You’ll also be able to see what people are saying about your company and use criticism to improve your business.

2. Come up with a mobile app. People aren’t going straight to their computers in the morning anymore. They’re going for their iPhone, iPad or BlackBerry. According to B-to-B magazine, if your business can come up with a separate app for the iPhone or iPad, it will help boost loyalty. Don’t feel like you need to keep every element from your site on the app. The key is to keep it simple and easy to use with the most important and frequently-used functions at the top.

3. Make sure your Web site is user-friendly. Internet users today are used to mobile apps and widgets that make it very easy to do what they need to do. In order to make a user-friendly Web site design, keep fancy design elements to a minimum and focus on helping them make the most of their time on the site. Keep in mind that your Internet marketing campaign will be drawing in people who have never been to your site and you’ll want to make it simple for them to find their way. Also keep in mind that people may be looking at your site from their iPhone, so don’t use Flash and make sure navigation is easy to use no matter how large or small the screen may be.

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Posted in Online Social Networking, SEO Web Design | 1 Comment »

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