Archive for the ‘Search Engine Friendly Web Development’ Category

« Older Entries
Newer Entries »

A Site Re-Design Can Help Boost Your Site’s Traffic

Monday, November 21st, 2011

Optimizing a website is certainly nothing new for online businesses, and more bloggers and tech journalists are incorporating keywords and relevant topics into savvy content aimed to generate buzz. But web optimization doesn’t end nor begin with key phrases, inbound links and other tricks, it actually begins with your website’s design. Is it visually appealing to your visitors, and will it work well with
search engines to provide as much information as possible? There are some strategies you shouldn’t live without, while other designs are doing nothing for your website.

Keep your website simple and easy to use. Advertisements are fine, but they should never block any content or become the center of attention in a website. Your services and features are the most important sections of your website, and it’s what brings people back for more. With that said, splash pages (intros, loading screens) and Flash have got to go. Because your home page rests at the top of
your website’s page hierarchy, it is usually the address with the most inbound links. When search engine bots scour for relevant sites, your splash page will offer little to no information about your page. Likewise, Flash doesn’t help your website’s appearance to search engines. As mobile use on the web continues to increase, Flash becomes invisible to many users, as well.

Design your site with a common theme. Attract your visitors and engage interaction with something they will want to regularly use. If you need some guidance in creating simple yet effective web design, use a blogging service such as Blogger or Wordpress. Headlines and body copy are your best sources for search engine text crawling, as these bots cannot pick up text embedded in background images.
Blogging services also let you develop site-wide font themes, include metadata for search engine communications and manage pages and posts more easily than any other sites.

Tags: ,
Posted in Drive Traffic to Your Website, SEO Web Design, Search Engine Friendly Web Development | No Comments »

How to Beat the Fear of Incorrect HTML for SEO

Friday, July 1st, 2011

Confused by those 2 acronyms in the title? HTML and SEO? These 2 terms are imperative for your website to be indexed properly within the search engines and for visitors, customers and clients to find your site instead of your competitor. One site is making it easier than ever to decipher and decide which markup language is best for your website, Schema.org.

Schema.org is collaborative effort between the top 3 search engines (Google, Bing, Yahoo) much like the 2006 collaboration of sitemaps.org, which was an effort to standardize Web page submission and feeds.

Let’s break these 2 terms down into cookie crumbles:

Example of HTML behind a webpage.

Example of HTML behind a webpage.

HTML = Hyper Text Markup Language – code name for all the gobbly-gook numbers, letters, quotes, carrot marks and other unusual characters on your keyboard that make up the meat and potatoes of your website design and functions.  For those who are not website designers and developers, this markup language is important and needs to be configured a certain way so search engines can find your website.

SEO = Search Engine Optimization – the secret to getting your website on the first pages of the search engines, powered by the protein of specific words and phrases.

Schema.org, according to a Adchemy blog post,

“with the Schema.org markup codes, they can identify specific products, services, people, locations, or events contained within their content. This will result in much more relevant organic search results.”

Great news for web developers and SEO firms across the country, who need a specific recipe for the search engines. But is it enough dough to get the results you need to get the blue ribbon?

Tags: , ,
Posted in SEO Firms, Search Engine Friendly Web Development | 1 Comment »

3 Key Elements for SEO Web Site Development

Friday, August 13th, 2010

When it comes to marketing your business, there’s a lot more to web design than just a pretty web site. Your site must be search engine friendly for search engines (and potential customers) to find you. Here are 3  important elements for SEO Web site development.

I’m sure you’ve heard the phrase “Content is King.” This rule should apply to every page of your web site. Write informative and engaging content, sprinkled with relevant keywords. The keywords should fit into the text as naturally as possible – don’t just list them or repeat them too often so that the text sounds like it’s sole purpose is to include keywords. Also, don’t neglect pages just because they seem like they don’t need any content (ALL pages need content!). For instance, a products page should not just list the products being sold. Include a paragraph about the products in general, and then write a description of each product.

META tags are lines of text found in the coding of the page. While they may not seem important, since they are “behind the scenes,” your page is much more likely to be indexed if you write your METAs correctly. First, they need to be in the correct order – META Title, META Description, and then META Keywords, followed by a robots tag. The META Title and Description should be unique for each page. Keywords should be relevant to that page and also under 200 characters.

Web robots will not scan everything on your website. There are certain elements they avoid, like images and scrolling text boxes. Also, Web robots have a hard time scanning JavaScript, so it’s better to avoid it when possible. Including images on your web site is fine – people love pictures! However, keep in mind that since robots won’t crawl them, so if there is a company name or keyword in the image, it will not be seen by the search engines.

While there is a lot more to SEO Web development, these three elements are a good place to start, and using them will help to increase your search engine rankings.

Tags: , ,
Posted in Business Marketing Online, Search Engine Friendly Web Development | 2 Comments »

« Older Entries
Newer Entries »