Archive for the ‘Social Media’ Category

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Apple’s Purchase of Chomp Creates New Social Search Engine Marketing To Promote Your Apps

Monday, April 2nd, 2012

Many app developers today are still trying to predict the impact of Apple’s $50 million purchase and assimilation of the start-up “Chomp,” a search engine for Apps. If you are in the App business, you definitely want to take note of Chomp because it could have major implications for your search engine marketing efforts.

Chomp has been described by many analysts as a “Yelp for the app store,” largely because of the reliable reviews and rankings left by Chomp’s large social community. Chomp’s algorithm understands and relates every single application’s purpose and function to a search query. Users can find the perfect app to suit their needs based on the understood function the user needs. Additionally, Chomp has an incredible and intuitive user interface, making it incredibly easy for users to navigate through app search results.

For App developers and promoters, you really cannot afford to neglect Chomp as a potential marketing tool. Get acquainted with, and active on, Chomp so you can better promote your Apps and respond to user reviews. Much like yelp, facebook, and other social media sites, Chomp can potentially be an open and informative dialogue between you and your customers. You can answer their questions about your product, and gain incredibly valuable feedback to make your products and services better.

This purchase comes at an interesting time for Apple, after their iTunes based social network ‘Ping,’ resulted in failure. Chomp represents a second chance at the social network game for Apple. CEO of Chomp Ben Keighran is reportedly already working with Apple to completely redesign the app store using infrastructure from Chomp.

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Posted in Business Social Networking, Search Engine Marketing Consulting, Top Search Engine Positioning | No Comments »

In Social Media News, Facebook Makes “Timeline” Feature Compulsory

Wednesday, March 14th, 2012

Facebook users have been slowly adopting the new Timeline feature over the past few months, with overwhelmingly negative reviews. 51% of users polled say the feature worries them, and a full 32% say they don’t know why they’re still using Facebook. Once again, the social media giant has taken a “we know what you need better than you do” stance and is making the Timeline feature compulsory for all users.

Timeline is a visual aggregation of every action you’ve ever taken on the site. Any information you’ve included in your profile, any photos or apps, anything you’ve ever ‘liked,’ even maps showing places you’ve checked in will be on display. It preserves a timeline of anything you’ve ever posted since you’ve had a Facebook account. When Facebook rolls out the ‘compulsory’ Timeline feature, it will make all of that data public.

What This Means To Users
Now that all of your past Facebook actions are going to be public, you may want to pre-emptively switch to timeline so you can go through all of your old posts, pictures, status updates, etc. and make sure anything that you don’t want people to see is set to private. Once you get Timeline you have a single week to make changes to what the public has access to.

What This Means For Marketers
If Timeline rolls out smoothly, Facebook will offer completely new and robust customer data. Everyone’s entire Facebook life is being made public, so marketers have access to the full extent of this information. This could be a huge benefit to people selling and marketing high-end, high-involvement items that requires qualifying prospects, such as real estate and insurance.

Everything rides on the response from Facebook users. Will some users ditch Facebook for, say, Google+? Will us Facebook users do what we always do when Facebook makes it’s quarterly format change? Will we just grumble and bellyache but eventually get used to it? Only time will tell.

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Posted in social media marketing, social networking trends | No Comments »

What Impact Will Facebook’s IPO Have On Social Media Marketing?

Tuesday, March 13th, 2012

Facebook has become ubiquitous in our time. It has grown from being a favorite college past-time, to a billions of users strong platform for social change, socializing, and social media marketing. It has helped organize protests, and overturn oppressive governments. Now, the social media giant is going public. On February 2nd, Facebook filed for a $5 billion IPO. Will this lead to another Web bubble?

Many people believe so, while others see this as a trend towards a more open and collaborative internet experience. After pulling off one of the most impressive campaigns for social awareness to block the Stop Online Piracy Act last month, Facebook has proved it’s clout and that social media is here to stay as one of the top marketing mediums.

However, it’s not believed that it will outpace good, wholesome search marketing. Last week, the eMarketer report projected that search ad spending will rise steadily upward in the next few years. In fact, the report also singles out Google as having the highest predicted growth in revenue over the next twelve months, and notes Microsoft may be a not-too-distant second. The report estimates that search engines will still hold 78% of search ad revenue this year. Search engine advertising (especially paid) is going to remain a predominant medium for many years to come, it seems.

In the next few years, you will probably see the relative importance of both search engine marketing and social media marketing stay at their current levels. People will continue to invest in search marketing because when you have patience and do it right, you can enjoy a high return on investment from your efforts. If you combine that with an engaging social media presence, your business is guaranteed to be very successful for years to come.

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Posted in Business Social Networking | No Comments »

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