If you’ve heard anything about video online Web marketing, you’ve probably heard about how online Web marketing professionals are flocking to YouTube. But that doesn’t mean that just because everyone else is spending their video online Web marketing money at the largest video hub on the Web, you should too.
Taking the long-tail approach into consideration, your online Web marketing dollars might be best spent elsewhere, in a place that may be farther from the mainstream, and in a place where you’ll have a better chance of reaching more of your intended audience.
Nowadays, YouTube is the 800 pound gorilla of online video. But since it attracts people of all ages, in all locations and of all professions, it’s worth considering: will your online Web marketing ads really reach the audience you want them to?
With more and more niche video sites springing up, it’s easier than ever to target the viewers you want with online Web marketing. You can find video sites for sports, cooking, home improvement, pets and parenting. And more, no doubt, will soon arrive. Really. Take a look around, do a few Google searches for niche video sites. You may find a video hosting site that matches perfectly with your product and your online Web marketing goals.
Although no research has been done on the subject, many online Web marketing professionals suspect that on broad sites like YouTube and Google Video, viewers are more likely to ignore advertisements, as they quickly find that few are relevant to them. But users of highly-targeted niche sites, users who are further down the long tail, will pay more attention to online Web marketing video ads, as most ads will be relevant to them.
Of course the tradeoff is that long tail online Web marketing strategies on niche marketing sites will probably not reach nearly as many viewers as online Web marketing ads on YouTube or Google video. If you want to reach the masses, and if you need to reach tens of thousands instead of just thousands, then YouTube is probably still the way to go with your online Web marketing dollars.