Having a link building strategy is important for Search Engine Optimization. Link building is very important not just because it will help draw more visitors to your site, but also because links help you move up in the search engine rankings. Here are 3 key elements from Search Engine Watch that will help you get links to help boost your rankings in the search engines.
The Power of Content
Every page of your Website should have great content, even the Contact Us page. Include a paragraph or two on your company’s history or interesting facts about your field. On every product page there should be a description of the product, not just a picture and the price. Content should be engaging and informational. If you provide information that people are going to want to read and find valuable, they will be more likely to link back to you.
Get Noticed
You can write some of the most engaging, wonderful, exciting web content ever written, but you won’t get any links if people don’t know you exist. A good way to get noticed is through social networking like Twitter, Facebook, and LinkedIn. You’ll want to send out tweets on a daily basis, engage with customers on Facebook, and connect with other businesses on LinkedIn. And just like Web site content, the content you put out via your social media should be engaging and informative as well.
Another way to get noticed is through guest blogging. By writing guest posts on another person or company’s blog, you are reaching a new audience and building a network with other bloggers. Find a blogger who already has numerous followers and ask if you can guest post on their blog.
Make Sure Your Site is Error-Free
Broken links, error messages, pages that load slowly or annoying pop-ups can deter people from visiting your site, and makes your business look unprofessional. In addition, you should keep your site updated regularly. Adding new content on a regular basis not only helps the search engines find you, but it gives people a reason to visit your site more often.
A poorly designed site can also be a deterrent. Your site should look professional, and not adorned with neon colors, images that flash or spin, or using 8 different fonts on one page. A site that is easy to navigate and allows users to find what they need easily is also more likely to get links.
You’re probably thinking it looks like an awful lot of work to build links. Creating great content, advertising your site, and keeping your Webpage error-free and up to date all take time and effort. However, what is the use of having a Website if no one can find it? When you are getting links and start to rise in the search engines, you’ll see that all your effort is paying off.
The Power of Content
Every page of your Website should have great content, even the Contact Us page. Include a paragraph or two on your company’s history or interesting facts about your field. On every product page there should be a description of the product, not just a picture and the price. Content should be engaging and informational. If you provide information that people are going to want to read and find valuable, they will be more likely to link back to you.
Get Noticed
You can write some of the most engaging, wonderful, exciting web content ever written, but you won’t get any links if people don’t know you exist. A good way to get noticed is through social networking like Twitter, Facebook, and LinkedIn. You’ll want to send out tweets on a daily basis, engage with customers on Facebook, and connect with other businesses on LinkedIn. And just like Web site content, the content you put out via your social media should be engaging and informative as well.
Another way to get noticed is through guest blogging. By writing guest posts on another person or company’s blog, you are reaching a new audience and building a network with other bloggers. Find a blogger who already has numerous followers and ask if you can guest post on their blog.
Make Sure Your Site is Error-Free
Broken links, error messages, pages that load slowly or annoying pop-ups can deter people from visiting your site, and makes your business look unprofessional. In addition, you should keep your site updated regularly. Adding new content on a regular basis not only helps the search engines find you, but it gives people a reason to visit your site more often.
A poorly designed site can also be a deterrent. Your site should look professional, and not adorned with neon colors, images that flash or spin, or using 8 different fonts on one page. A site that is easy to navigate and allows users to find what they need easily is also more likely to get links.
You’re probably thinking it looks like an awful lot of work to build links. Creating great content, advertising your site, and keeping your Webpage error-free and up to date all take time and effort. However, what is the use of having a Website if no one can find it? When you are getting links and start to rise in the search engines, you’ll see that all your effort is paying off.
Remember these words of wisdom as many SEO/SEM professionals already know, “Content is King, but Links are Queen.”
