November 21st, 2011 by WendySuto
Optimizing a website is certainly nothing new for online businesses, and more bloggers and tech journalists are incorporating keywords and relevant topics into savvy content aimed to generate buzz. But web optimization doesn’t end nor begin with key phrases, inbound links and other tricks, it actually begins with your website’s design. Is it visually appealing to your visitors, and will it work well with
search engines to provide as much information as possible? There are some strategies you shouldn’t live without, while other designs are doing nothing for your website.
Keep your website simple and easy to use. Advertisements are fine, but they should never block any content or become the center of attention in a website. Your services and features are the most important sections of your website, and it’s what brings people back for more. With that said, splash pages (intros, loading screens) and Flash have got to go. Because your home page rests at the top of
your website’s page hierarchy, it is usually the address with the most inbound links. When search engine bots scour for relevant sites, your splash page will offer little to no information about your page. Likewise, Flash doesn’t help your website’s appearance to search engines. As mobile use on the web continues to increase, Flash becomes invisible to many users, as well.
Design your site with a common theme. Attract your visitors and engage interaction with something they will want to regularly use. If you need some guidance in creating simple yet effective web design, use a blogging service such as Blogger or Wordpress. Headlines and body copy are your best sources for search engine text crawling, as these bots cannot pick up text embedded in background images.
Blogging services also let you develop site-wide font themes, include metadata for search engine communications and manage pages and posts more easily than any other sites.
Tags: search engine friendly website design, seo friendly website design
Posted in Drive Traffic to Your Website, SEO Web Design, Search Engine Friendly Web Development | No Comments »
November 8th, 2011 by WendySuto
The holiday season and new year bring some exciting new consumer products to the open market, and now is as good of time as ever for companies to re-brand their marketing strategies, too. As millions of people choose to spend time with their families, take vacation away from work and focus more on casual Internet browsing with their free time, you can captivate this audience with an unusual approach to your normal routine. If you know exactly how useful your website may be to potential holiday browsers, you can easily become more visible to more people.
Determine how valuable your product or services are during the holidays and capitalize on its potential reach for Internet users. Your holiday SEO should be filled with content that relates to your target user-base rather than strictly marketing another product. Readers want to be engaged in the information, not just be told what to buy or where to go. The holidays give you the chance to relate directly to your readers through interest and emotions.
Use the holidays as an opportunity to offer great deals and incentives that will make people want to share the information discovered on your website. Inbound links are a great way for you to rank higher on SERPs this holiday season. Social networking and blogging help generate links for your website’s authenticity, therefore the more popular users find your content and services, the more links you will ultimately obtain.
Check your traffic stats and peak activity throughout the day to understand when and why your site’s users are browsing when they are. Daily content updates are always refreshing for users and will encourage daily visits, but you don’t want to saturate your audience. Make sure you have content that’s both relevant to your website and a constant variety of information for readers.
Tags: brand marketing, business brand marketing, SEO marketing
Posted in Buzz Marketing | No Comments »
October 10th, 2011 by admin
Search Engine Optimization, more commonly referred to as SEO, is the key to connecting with a website’s target audience. For more than a decade now, experts and analysts have come together to understand how maximizing a website’s search engine ranking can help grow a business. Bloggers and website administrators can take immediate advantage of SEO techniques to improve a sight’s visibility to search engines. With a wealth of information available through books and online mediums, users now understand the importance of this marketing technology more than ever before.
SERPs (search engine result pages) are the main ingredients in how a website reaches that target audience. When you Google a keyword or phrase, a list of results load in a numbered fashion, the first being the most relevant to the search topic. Studies have shown that users rarely spend a lot of time on SERPs, therefore results on pages after the first rarely even see the light of day. Because of this, ranking high on SERPs is a guarantee to drive more traffic to your website. This should be a webmaster’s mission for the intended site from day one.
Obtaining a high ranking on a SERP doesn’t come overnight, and there are many important factors to consider when structuring a website. One of the easiest ways for your website to get noticed by search engine bots — the vital tools that help sites like Google, Yahoo and Bing determine a website’s relevance — is updating your site regularly with keywords and tags. Website development services such as Wordpress and Blogger feature tag fields for each post, allowing users to easily point bots towards that particular page. When posting a new article or feature to a website, don’t get caught up in trying to manipulate your words into keyword-friendly babble. Search engine bots have been built to catch content that just features recycled keywords and little to no helpful information, therefore quality of writing is certainly a key feature.
Tags: search engine ranking pages, search engine results pages, serp
Posted in Business Marketing Online | No Comments »
